#in-house-marketing

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fromAdExchanger
2 weeks ago

Why Pfizer's Josh Palau Can't Wait To Buy Netflix Through The Yahoo DSP | AdExchanger

Part of moving biddable marketing channels in-house is having a deeper understanding of the brand. At an agency, the focus can often be diluted across various clients.
E-Commerce
fromInc
3 weeks ago

Are Marketing Agencies Facing an Extinction-Level Event?

Mrs. O'Leary's cow did not cause the Great Chicago Fire; rather, poor conditions and overwhelmed emergency services contributed to the disaster. Advertising's current landscape mirrors this precarious situation.
Marketing
Marketing tech
fromDigiday
1 month ago

In-house agencies navigate a new phase of purpose and pressure

In-house marketing teams face heightened challenges as companies seek budget cuts amid economic turmoil.
Marketing tech
fromForbes
2 months ago

Are In-Housing And AI Causing A Perfect Storm For Marketing Agencies?

The shift to in-house marketing among brands is increasing, partially driven by AI, but broader cultural shifts are also influencing this trend.
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