"After recognizing an opportunity in Utah's evolving luxury market, he brought the Sotheby's International Realty brand to the state and built an agency around a full-service spectrum and community connection. From the outset, Summit Sotheby's positioned itself against the trend of limited-service brokerages. Wright and his team created a model centered on true partnership with agents full-service marketing, in-house creative teams, transaction support and a commitment to commission integrity."
"I think (success) is about knowing who you are and knowing what your values and principles are, he said. It's about not being negotiable on them, not because you're tough, but because you know, ultimately, who you want to be. We wanted to have full service in house, videography and photography and everything. We didn't want to outsource that to a third party that all our competitors were using."
"Numerous Summit Sotheby's agents earned placement on the 2025 RealTrends Verified rankings with the firm recording $3.98 billion in 2024 volume across 2,953 transaction sides. Leaders expect to end 2025 with $4.6 billion in volume and 2,946 transactions. Summit Sotheby's footprint spans the Park City region and Wasatch Back areas that have seen steady growth fueled by lifestyle migration, economic stability and Utah's national reputation for business friendliness."
Summit Sotheby's introduced the Sotheby's International Realty brand to Utah and built a full-service agency centered on community connection. The firm deliberately rejected limited-service brokerage trends and structured a model based on true partnership with agents, full-service marketing, in-house creative teams, transaction support, and commission integrity. The company maintains non-negotiable values and keeps videography and photography in house rather than outsourcing. Numerous agents placed on the 2025 RealTrends Verified rankings. The firm recorded $3.98 billion in 2024 volume across 2,953 transaction sides and projects $4.6 billion and 2,946 transactions for 2025. The footprint spans Park City and the Wasatch Back, with growth driven by lifestyle migration, economic stability, accessibility, volunteer-minded communities, and Utah's business-friendly reputation.
#luxury-real-estate #full-service-brokerage #utah-market #in-house-marketing #community-driven-growth
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