#facebook-advertising

#facebook-advertising

Now that Buzzfeed has begun to diversify our media strategies to include both Television and Digital, having the option to leverage solutions such as Facebook's Cross-Platform Brand Lift and Nielsen Total Brand Effect with Lift presents a great opportunity. We look forward to using cross-platform brand lift measurement to both receive valuable insights about our multi-media campaign performance in a single reporting surface, and also to optimize campaign elements such as spend and creative across both platforms.

Following his inauguration, Gov. Patrick Morrisey's inaugural committee donated most of the leftover money it had collected to a nonprofit organization, which has been buying up Facebook ads to promote his initiatives. Last month, West Virginia Prosperity Group ran a series of advertisements telling people to call Morrisey and thank him for his energy and state budget policies. State law requires leftover money from inaugural committees to be donated either to a charity or a special fund for the governor's mansion.