The article discusses the evolving role of social media, particularly Facebook, in Philippine politics, highlighting its impact on recent elections. Duterte's 2016 victory showcased social media's potential, and this trend continued with Marcos Jr.'s success in 2022. Leading up to the 2025 midterm elections, candidates are increasingly relying on Facebook to connect with voters and enhance their campaign strategies. The analysis covers various candidates' social media engagement, ad performance, and the importance of online presence amidst dwindling support for traditional opposition tactics.
In the Philippines, social media has become a critical battleground for political campaigning, demonstrated by the impactful digital strategies leading to electoral successes for Duterte and Marcos.
Senatorial candidates are leveraging Facebook's vast reach to engage with voters, showcasing how digital platforms have reshaped political strategies in the lead-up to the 2025 elections.
#philippines-politics #social-media-campaigning #elections-2025 #senatorial-candidates #facebook-advertising
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