Novi Helps Brands And Retailers Build Trust With Consumers

""growing by the day and the brands that make good goods are the ones that deserve our business,""

""What's really interesting is the dramatic shift in AI consumer behavior over the holiday season," Shenk said. "AI-driven traffic to retail sites grew 520% over last year when it was nascent. Consumers were using AI to hunt for discounts or do product comparisons or find curation or personalized gift recommendations.""

""One of the biggest things that most brands and retailers don't recognize is that AI optimization tactics are very different than SEO," Shenk said. "Actually, in AI models, your products don't rank using traditional SEO logic, which is how brands optimized their presence for years.""

Novi verifies ingredients, claims, certifications, and ads to help retailers and brands build consumer trust and make products easier to find. Novi partners with major retailers and thousands of CPG brands to optimize product data for AI-driven discovery. AI-driven traffic to retail sites surged 520% year-over-year during the holiday season, with ChatGPT directing most users to brand websites. AI optimization requires tactics different from traditional SEO because AI models rank products using different logic. Novi develops strategies to influence how products appear across AI models and improve visibility for value-driven consumers.

Read at Forbes