How Best Buy aims to woo advertisers in a crowded and competitive RMN marketplace
Best Buy Ads launched an upfront-style event, takeover ad formats, a self-service roadmap, a third-party marketplace and partnerships to capture advertiser spend before holiday budgets.
Pinterest brings 'where-to-buy' links to image ads
Pinterest is adding where-to-buy links to image ads to connect users to retailers and let advertisers track purchase intent without leaving the platform.
Gwyneth Paltrow's Goop ditches its budget beauty line
Goop is discontinuing its budget Good Clean Goop line less than two years after its 2023 launch amid weak retail performance and a strategic refocus on core business initiatives.