#retail-partnerships

#retail-partnerships

For her birthday, my mom wants a mixed-metal bracelet made with sterling silver and gold, and I set a budget of $400. Etsy sounded like a good place to find unique handmade jewelry for her gift. So, I followed my chatbot's instructions by simply asking it to "show me handmade silver and gold bracelets on Etsy. It asked for more details, such as my budget and style preference. It then pulled up a list of seven options available on Etsy.

So when Abercrombie CEO Fran Horowitz, previously president of A&F's sister brand Hollister, went about repairing the parent company in 2017, she had her work cut out for her. As detailed in a Fortune feature in 2022, she dropped her predecessors' command-and-control way of managing the company in favor of letting the rank and file have more input. She raised the quality of the clothing and, crucially, decided to eschew chasing trends.