"When you think of Bed Bath & Beyond, you don't necessarily think mortgage or home equity. And I think that actually is a big testament to Figure and the way that we brought this concept of embedded mortgage and this broader notion of embedded finance. I think buy now, pay later is a great example of embedded finance, where you have finance companies that are specialists in what they do, and they kind of embed themselves inside of a retailer."
"Figure is really unique, because normally, when you think about a mortgage, it's so difficult to do and takes so long that it would make no sense to put a mortgage anywhere in a retail flow. After all, it would totally slow down, and retailers are hyper-focused on conversion. We're really unique because we actually could embed inside a retail organization or checkout, and it would make sense because of how fast and easy we are."
Figure provides embedded, white-label mortgage and home-equity products directly at retail checkouts, allowing retailers to offer financing for higher-order purchases without harming conversion. The company partners with over 250 brands, largely on a private-label basis, and mirrors embedded-finance models like buy-now-pay-later by integrating specialized lenders into retail flows. Figure's technology emphasizes speed, simplicity, and low cost to make mortgages feasible in a checkout context. The product is intended for substantial purchases rather than small transactions. Retailers gain access to an alternative financing option that preserves user experience while enabling larger-ticket sales.
Read at www.housingwire.com
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