"His strategic approach to driving sales growth, building high-performing teams, and strengthening retailer partnerships across mass, grocery, drug, and specialty channels demonstrates the kind of versatile leadership that modern F&B companies require. "Matt's strategic approach and collaborative leadership style make him an outstanding addition to our team," said Meenakshi Trehan, Chief Growth Officer at Just Born. "His passion for empowering teams and fostering innovation will help guide us as we strengthen our presence across channels and pursue new growth opportunities.""
"The confectionery industry continues to evolve rapidly, and strategic leadership appointments can signal significant shifts in how legacy brands approach modern retail challenges. Just Born Quality Confections, the family-owned manufacturer behind some of America's most beloved candy brands, has made a pivotal move by appointing Matt Butkus as Head of Sales, effective December 1, 2025. This appointment represents more than just a personnel change: it's a strategic investment in growth and innovation for a company that has been creating joyful moments for over a century."
Just Born Quality Confections named Matt Butkus Head of Sales effective December 1, 2025. Butkus brings more than two decades of consumer packaged goods leadership, with expertise in driving sales growth, building high-performing teams, and strengthening retailer partnerships across mass, grocery, drug, and specialty channels. He most recently led the sales team at hello brand, a Colgate-Palmolive subsidiary, delivering growth five times faster than the category average while deepening relationships with top retail partners. The hire reflects a strategic investment in growth and innovation as Just Born seeks to strengthen channel presence and pursue new retail opportunities.
Read at Food & Beverage Magazine
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