#cpg-strategy

#cpg-strategy

The temptation is to add as many features as possible, leading to 'featuritis' or feature creep that threatens to bloat and overcomplicate a product.

We are absolutely delighted to become a Certified B Corporation®. At Impression, we are truly committed to doing business differently and that's why one of our core values is 'Business for Good'.

Agentic commerce is minimizing the distance between execution, intent, and credit within payments. Functions that once operated in separate layers of the stack are becoming more connected and responsive to one another.

The client was sending traffic to multiple websites depending on user location in the UK. These websites were not well optimized for user experience, and in some cases lacked the tracking to understand campaign performance.

Click2Cart, which became available to shoppers this month, lets customers add products they see on online platforms not run by Ahold Delhaize to their cart. The digital tool also includes a functionality that lets customers select their preferred Ahold Delhaize USA brand when adding items to their cart.

Retailer-owned products not being seen as a cheap alternative anymore, but instead, a way to convey luxury and exclusivity. Price-Led Positioning is No Longer Dominating UK Supermarkets. Small UK businesses are aggressively growing, with price-led positioning becoming a dated trend. It's becoming evident that brands are no longer using their own branded products as a way to be a cheap alternative.