"By ways of merit alone, Playable is now placed alongside Facebook and the other channels we usually use. To be honest, I am surprised by this turn of events, but the results speak their own clear language."
"The recommendations that resulted from the customer's interaction with the test immediately led to online purchases and the conversion rate hit a very impressive level."
"With Playable we have an online 'sales person' that makes sure that the customer has a great experience and is much more likely to leave with goods in the bag."
Danish skincare brand Ecooking has successfully integrated gamification into its e-commerce strategy, leading to unexpected results. Morten Junge Bertelsen, the Global Head of Ecommerce, prioritized gamification alongside traditional marketing channels. This approach not only improved lead generation for newsletters but also enhanced customer decision-making closer to purchase. A notable example includes a personality test that increased conversion rates by guiding customers effectively through their buying process, demonstrating the commercial power of gamification in e-commerce.
Read at Thedrum
Unable to calculate read time
Collection
[
|
...
]