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#user-experience #e-commerce #business-growth #digital-marketing #website-optimization #lead-generation
fromThe Business of Fashion
9 hours ago

Opinion: ChatGPT Is a Bad Personal Shopper, But It's Learning

As OpenAI seeks more ways to make money, ChatGPT's potential as a shopping assistant is one promising idea: You tell the bot what you're thinking about buying, and it will help you make comparisons, sort prices and answer intricate product questions. With any luck, those answers might even be right. Crucially, the assumption is that many people will prefer to shop online this way rather than use their current methods,
Artificial intelligence
E-Commerce
fromInc
2 months ago

Why It's Good That Your Website Looks Like Everyone Else's

Website design must prioritize user familiarity over creative innovation to maintain trust and engagement.
E-Commerce
fromSocial Media Explorer
2 months ago

Is Your SEO Strategy Working? The KPIs That Matter (And the Ones That Don't) - Social Media Explorer

SEO efforts must align with tangible business outcomes, focusing on KPIs that reflect visitor engagement and conversion.
fromRAIN News
2 months ago

Podcast advertisers overrate targeting, and other presumptions

Small podcast shows with under 750,000 monthly impressions generate more visitors per impression at a lower cost per acquisition, indicating the effectiveness of niche audience targeting.
Podcast
E-Commerce
fromForbes
3 months ago

The Psychology Of Persuasive Websites: How To Turn Traffic Into Buyers

Optimizing website experience through design and psychological principles can significantly increase visitor conversion rates.
Marketing tech
fromClickUp
4 months ago

How to Use Drip Nurturing to Convert More Leads | ClickUp

Drip nurturing is vital for converting leads who aren't ready immediately, as it engages them with timely, valuable communication.
fromForbes
4 months ago

The Most Critical E-Commerce Conversion Factor Isn't What You Think

Relying solely on automation for assistance can leave shoppers feeling frustrated and unsure. Unlike a busy brick-and-mortar store, where a friendly staff member can answer questions instantly, online buyers can feel isolated.
Online marketing
Marketing tech
fromInc
5 months ago

Most of Your Marketing Spend is Being Wasted

Effective marketing requires focusing on lasting impact rather than fleeting attention.
Rising digital advertising costs necessitate improved conversion rates for marketing effectiveness.
Marketing tech
fromInc
5 months ago

Why Every Visionary Needs an Integrator in 2025

Modern marketing often lacks lasting impact, similar to a dog's fleeting interest in squirrels.
Improving website conversion rates is crucial for maximizing marketing spend.
UX design
fromEntrepreneur
5 months ago

Why Your Product's Design Could Be Costing You Customers | Entrepreneur

Bad design can hinder product usability, causing conversion losses.
Understanding user perspectives is crucial for effective product design.
fromSitePoint Forums | Web Development & Design Community
5 months ago

Which Stage of the Marketing Funnel Gets Overhyped & Which One Deserves More Love?

Many brands focus excessively on top-of-funnel strategies like SEO and social reach, potentially neglecting the value of mid and bottom-of-funnel engagements that drive conversions.
Marketing tech
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