Monitoring conversion funnels is crucial for startups to retain revenue and growth momentum. Begin the audit by visually mapping the ideal customer journey, which reveals gaps. Review essential analytics focusing on bounce rates, drop-offs, and sources of traffic. Conduct a mini UX check by emulating a first-time user experience. Speaking with a customer can uncover overlooked friction points. Finally, identify three actionable fixes: one technical, one UX-related, and one marketing-oriented to address the issues found.
In the fast-moving world of startups, every click matters. A single drop-off point in your funnel can mean thousands in lost revenue - or worse, lost growth momentum.
Start by asking the founder or marketing team to describe the ideal customer journey, step-by-step.
You only need 10-15 minutes here to see where the biggest gaps are.
If it takes you more than 2 minutes to 'get it', something's wrong.
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