This is where it starts. You need a franchise that is profitable, that offers a product or service people can get excited about. Look at your franchise disclosure document and the revenue reported in item 19. This is important for people buying a franchise; for many, it's the first thing they look for. A critical part of sales is the sales process; everyone has one, but not everyone has one that makes sense or is used consistently.
While you're making preparations for Small Business Saturday at the end of November, make sure your website is optimized and ready to capture online shoppers. Don't just rely on foot traffic at your physical store - websites are a great way to capture online traffic and sales, too. American Express reported that 53% of consumers shopped online at small businesses on Small Business Saturday in 2023.
"We believe every company deserves a website that reflects the hard work they've poured into their product and brand. That's what Optise is all about - making website experiences delightful for users and profitable for businesses."