#search-engines

#search-engines

When Google became the dominant search engine around 2004, not everyone was happy. Everyone from book publishers to music studios blasted the company for helping itself to copyrighted content without paying. The search giant eventually smoothed things over but now, twenty years later, Google has become the media industry's villain all over again-this time for gobbling that same content to train its AI tools.

The devolution of the internet may have started as soon as the game of 'search-engine optimization' became the norm, so pretty much since the first internet search engines emerged.

According to PartnerCentric, Gen Z-ers are now favoring social media platforms over Google in terms of shopping, with TikTok and Pinterest preferred over traditional search engines.

The early promise of Ask Jeeves resonated well with users seeking an organized, conversational approach to web searches; it thrived until the dot-com bubble burst.

Cloudflare's CEO warns content creators risk losing advertising revenue as AI changes search dynamics; he advises restricting AI access to their content to ensure compensation.

Choosing the best SERP features to focus on comes down to understanding not only your industry and its competitive landscape, but your audience, what they are searching for, and the intent behind those keywords.