Perplexity has introduced Comet, a new web browser aimed at challenging Google's dominance by making Perplexity AI search the default engine. The strategic move mirrors Google's own tactics that cost the company billions to secure default search positions across various platforms. Comet offers AI capabilities to personalize user experiences and potentially generate ad revenue. The browser is linked to Google's Chromium platform, showcasing a paradox where the competitor's development relies on a foundational product from its main rival. Availability includes a subscription model with plans for broader pricing options.
Perplexity has launched its browser, Comet, which aims to disrupt Google by making its AI search the default engine, capitalizing on the value of default settings.
Google has paid billions to secure its position as the default search engine in various browsers, highlighting the significant financial stakes involved in this aspect of browser development.
Comet is designed to utilize user data for personalized interactions and potential ad revenue, echoing strategies employed by larger incumbents like Google.
The browser is built on Google's Chromium platform, which ironically enables Comet's development while seeking to position Perplexity against Google.
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