How AI is changing the news, and what businesses need to know

"Artificial intelligence has moved beyond being just a productivity tool - it's changing the way people find and consume news. This shift is already reshaping how organizations approach public relations, investor relations and corporate communications, Notified reports. According to Mary Meeker's 2025 State of the Internet report, ChatGPT is already handling an estimated 365 billion searches annually - a growth rate more than five times faster than Google in its early years."

"At the same time, Google's AI Overviews are taking center stage in search results, often giving users summarized answers before they ever visit a website. The impact is clear - traditional pathways for discovering news are breaking down, and AI-generated summaries are quickly becoming the first point of contact between companies and their audiences. The Urgency Behind the Shift The speed of AI adoption has caught many industries off guard and has begun to overwhelm professionals."

"At the same time, newsrooms continue to shrink, people are turning to AI tools instead of traditional search, and generative platforms are pulling together information from press releases, filings, and media stories into single, summarized narratives. For businesses, this creates a new reality: investors, customers, journalists and employees often see AI-generated answers before they reach the original source. If that content isn't clear, consistent, and reliable, a company's story that circulates could be incomplete - or worse, misleading."

Artificial intelligence has moved beyond being a productivity tool and changed how people find and consume news. ChatGPT handles an estimated 365 billion searches annually, growing more than five times faster than Google in its early years. Google's AI Overviews often give summarized answers in search results before users visit websites. Newsrooms are shrinking while people increasingly turn to AI tools instead of traditional search, and generative platforms synthesize press releases, filings and media stories into single narratives. As a result, investors, customers, journalists and employees often encounter AI-generated summaries before original sources. Businesses need to prioritize clear, consistent and reliable communications to protect credibility and influence in an era where AI shapes first impressions.

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