#corporate-communications

#corporate-communications

Hearing stories triggers hormones like oxytocin (associated with attachment and trust), which helps us attach importance to the lessons behind the stories and make the lessons sticky. At one time, storytelling was key to survival. After all, the cavemen (and women) who listened to the cautionary tales about not straying far from the campfire at night were the ones who dodged the saber-toothed tigers and lived to pass along their genes.

A recent article by Android Headlines that covers three continents and collects data from four independent analyst firms suggests that OnePlus will soon shut down. The poor sales performance in the last couple of years, the fact that OnePlus is losing market share, and the closure of many offices around the world have led Android Headlines to believe that the company is done for.

Havas NV Chief Executive Officer Yannick Bolloré denied being in talks with WPP Plc about a potential investment in the British advertising firm, according to a note sent to employees.

ADI IGNATIUS: I'm Adi Ignatius. ALISON BEARD: I'm Alison Beard, and this is the HBR IdeaCast. ADI IGNATIUS: All right, so, Alison, did you know there is a social media report that says the lead article in last month's Harvard Business Review is actually a coded prophesy for the end of the world, and this thing is going crazy viral? ALISON BEARD: Wow, that is highly alarming; I didn't know that. ADI IGNATIUS: Well, because it of course didn't happen. ALISON BEARD: [Laughing] ADI IGNATIUS: And that's really the topic of this week's IdeaCast: fake news and how companies can respond to it.

Press releases, media appearances and community engagement used to be the sole factors that determined public perception. Companies controlled the message, content and virtually everything known to the public about their operations, leadership and point of view on issues. Today, all of that has changed. Social media has brought incredible transparency to corporate branding, for better or worse. Now, your customers, employees, business partners and suppliers seemingly all have equal influence over your brand image.