#corporate-communications

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Social media marketing
fromForbes
2 weeks ago

When The CEO Is The Corporate Brand: How To Manage Reputational Risks

Today's CEOs act as brand ambassadors, intertwining their personal brands with their companies.
The pressure on CEOs to maintain authenticity while managing reputational risks is unprecedented.
fromForbes
1 month ago

Why Jeff Bezos' 'Future Press Release' Strategy Matters In 2025

Jeff Bezos mandated this-not as a writing drill, but as a litmus test. If an idea couldn't be distilled into a clear, compelling statement of customer value, it wasn't worth pursuing.
Marketing tech
Marketing tech
fromFast Company
2 months ago

How bogus stories about Amazon laying off 14,000 managers spread like wildfire across the internet

Amazon is not laying off 14,000 managers; this rumor exemplifies the spread of false news in media.
Social media marketing
fromAxios
2 months ago

Communicator Spotlight: Sona Iliffe-Moon of Yahoo

Importance of authenticity in brand communication
Syncing marketing and communications enhances effectiveness
Leveraging AI can help scale communications efforts
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