Why Jeff Bezos' 'Future Press Release' Strategy Matters In 2025Press releases are vital tools for building trust and credibility in today's fast-paced information environment.
Rethinking the press releasePress releases mainly serve as record-keeping tools rather than sources of news, often filled with diluted content.
Why Jeff Bezos' 'Future Press Release' Strategy Matters In 2025Press releases are vital tools for building trust and credibility in today's fast-paced information environment.
Rethinking the press releasePress releases mainly serve as record-keeping tools rather than sources of news, often filled with diluted content.
How bogus stories about Amazon laying off 14,000 managers spread like wildfire across the internetAmazon is not laying off 14,000 managers; this rumor exemplifies the spread of false news in media.
Communicator Spotlight: Sona Iliffe-Moon of YahooImportance of authenticity in brand communicationSyncing marketing and communications enhances effectivenessLeveraging AI can help scale communications efforts
Inside a Corporate Communications Agency: How We Navigate Crisis, Branding & PRCorporate communications rely heavily on human contributions, serving as strategists and problem solvers for companies.Effective crisis communication necessitates prompt action, transparency, and empathy to maintain a company's reputation.
'What are your values?' Barby Siegel explains corporate communications in the Trump eraBusinesses must adapt their strategies to the political climate for opportunities, especially under a new Trump administration.
Sonos outlines turnaround plan following app disaster | TechCrunchSonos' strategy to prioritize new customers over existing ones backfired, leading to operational issues and a damaged reputation.
'What are your values?' Barby Siegel explains corporate communications in the Trump eraBusinesses must adapt their strategies to the political climate for opportunities, especially under a new Trump administration.
Sonos outlines turnaround plan following app disaster | TechCrunchSonos' strategy to prioritize new customers over existing ones backfired, leading to operational issues and a damaged reputation.
Firstup Created To Increase Employee Engagement Among Non-Office WorkersEmployee engagement platforms often neglect non-office workers, highlighting the need for tools like Firstup aimed at frontline workers.
Council Post: Three Ways To Elevate Your Corporate Video ProgramLeverage engaging videos for internal communications and customer-facing content to stand out from the crowd.