Recent trends show a significant shift in online shopping preferences, particularly among Gen Z consumers. A survey by PartnerCentric found that TikTok and Pinterest are now favored over Google for initial product searches. Two-thirds of respondents use Reddit for product reviews, with Gen Z increasingly opting for social media over traditional search engines. Only half of Gen Z individuals consider Google their first step in product review searches, showcasing a growing reliance on platforms like TikTok. Additionally, Facebook Marketplace and TikTok Shop are becoming popular venues for online purchases.
According to PartnerCentric, Gen Z-ers are now favoring social media platforms over Google in terms of shopping, with TikTok and Pinterest preferred over traditional search engines.
Only half of Gen Z look at Google as a first step when searching for product reviews, while one in ten prefer TikTok over Google to find products.
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