"Consider this your every-few-years reminder that Yahoo exists. And is still kinda big, somehow! Depending on the source, it's the No. 6 or No. 8 website in the U.S. and in the top 20 globally; two of its subdomains, news.yahoo.com and finance.yahoo.com, are each among the 15 largest news sites in America. And it's still No. 3 in search - behind Bing (which powers Yahoo's search results) but ahead of DuckDuckGo. Not bad for a site you probably last thought of in 2005."
"Scout, in its early form, is a search portal that will immediately be familiar if you've ever used Perplexity or clicked over to Google's AI Mode. It shows a text box and some suggested queries. You type a question; it delivers an answer. Right now Scout is a tab in Yahoo's search engine (which, CEO Jim Lanzone likes to remind me every time we talk, is somehow still the third-most-popular search engine in the U.S.), a standalone web app, and a central feature in the new Yahoo Search mobile app. Yahoo calls it an "answer engine," but it's AI web search. You get it. And so far, it's the most search-y of any similar product I've tried. I like it a lot."
"But I wanted to note one other potential edge: Yahoo Scout is positioned to be the AI tool for when you're confused by popular culture. I mean, take a look at some of the sample queries it proposes to users: What did Alix Earle reveal about Braxton Berrios breakup? Why did Doechii go barefoot at the Louvre? Why did Finding Her Edge fans turn on Brayden? Why are Skyscraper Live"
Yahoo continues to rank among the largest U.S. and global websites and retains strong positions in news and search. Yahoo Search sits at No. 3 in U.S. search, with results powered by Bing and ahead of DuckDuckGo. Yahoo launched Scout, an AI-driven answer engine available as a tab in search, a standalone web app, and a mobile feature that returns concise answers and suggested queries. Yahoo's sizable finance, sports, and news teams, lower reliance on traditional keyword ad models, and a web-forward presentation that emphasizes links give Scout advantages for surfacing reporting and explaining pop-culture topics.
Read at Nieman Lab
Unable to calculate read time
Collection
[
|
...
]