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#google
Marketing tech
fromExchangewire
1 month ago

Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership

Yahoo is considering acquiring Google's Chrome browser amid antitrust discussions.
ChatGPT partners with The Washington Post to improve news responses.
Amazon expands 'Haul' storefront as part of its e-commerce strategy.
fromUNILAD
1 month ago
Marketing tech

Why Google could be forced to sell Chrome as Yahoo 'prepared to buy' search engine

Google faces antitrust scrutiny, with potential sale of Chrome on the table, leading to interest from rivals like Yahoo and OpenAI.
Marketing tech
fromExchangewire
1 month ago

Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership

Yahoo is considering acquiring Google's Chrome browser amid antitrust discussions.
ChatGPT partners with The Washington Post to improve news responses.
Amazon expands 'Haul' storefront as part of its e-commerce strategy.
Marketing tech
fromUNILAD
1 month ago

Why Google could be forced to sell Chrome as Yahoo 'prepared to buy' search engine

Google faces antitrust scrutiny, with potential sale of Chrome on the table, leading to interest from rivals like Yahoo and OpenAI.
more#google
#demand-side-platform
Marketing tech
fromDigiday
1 month ago

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.
Marketing tech
fromDigiday
1 month ago

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.
more#demand-side-platform
#privacy
Privacy technologies
fromExchangewire
2 months ago

Digest: Meta Settles Privacy Case by Agreeing to Stop Targeting UK User; Yahoo Sells TechCrunch to Regent

Meta ceases targeted ads for a UK user, potentially influencing millions and reflecting evolving digital privacy standards.
Privacy technologies
fromExchangewire
2 months ago

Digest: Meta Settles Privacy Case by Agreeing to Stop Targeting UK User; Yahoo Sells TechCrunch to Regent

Meta ceases targeted ads for a UK user, potentially influencing millions and reflecting evolving digital privacy standards.
more#privacy
Deliverability
fromLitmus
1 month ago

Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Gmail and Yahoo's February 2024 rules require email authentication, easy unsubscribes, and monitoring spam complaints to ensure deliverability.
fromVariety
1 month ago

Paramount Top Marketing Exec Josh Line Exits to Join Yahoo

At 30 years young, Yahoo is one of the internet's most storied brands, and its mission to be a trusted guide through the digital wilderness is as relevant as ever.
Marketing tech
Marketing tech
fromSilicon Canals
2 months ago

After Foundry, US firm Regent acquires TechCrunch from Yahoo - Silicon Canals

TechCrunch is set for a new chapter under Regent after being sold by Yahoo, aiming for growth and innovation.
Social media marketing
fromAxios
2 months ago

Communicator Spotlight: Sona Iliffe-Moon of Yahoo

Importance of authenticity in brand communication
Syncing marketing and communications enhances effectiveness
Leveraging AI can help scale communications efforts
fromNew York Post
3 months ago

Yahoo's Super Bowl 2025 ad includes Bill Murray's email address - and it works

"Have you ever looked in the mirror and NOT seen yourself? I don't think I need professional help, but a skilled amateur... maybe?"
Deliverability
fromDigiday
4 months ago

Yahoo places curation at the center of its CES pitch

Yahoo claims its supply-side intelligence approach will empower advertisers to simplify the complexities of the programmatic landscape while enhancing transparency and control over their ad spends.
Marketing
Tech industry
fromBusiness Insider
7 months ago

Marissa Mayer reflects on what went wrong at Yahoo - and shares the compliment she got that she still remembers

Yahoo was too late to embrace the mobile shift, according to Marissa Mayer.
Mayer believed her caution in strategy was a major mistake during her Yahoo tenure.
#cookies
more#cookies
fromAdExchanger
11 months ago

The Trade Desk Makes Good On Threats To Block Yahoo's Video Ads | AdExchanger

The Trade Desk has closed the spigot on a deluge of video inventory it says is mislabeled by Yahoo as in-stream ad units.
Marketing tech
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