#yahoo

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#google
Marketing tech
fromExchangewire
1 week ago

Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership

Yahoo is considering acquiring Google's Chrome browser amid antitrust discussions.
ChatGPT partners with The Washington Post to improve news responses.
Amazon expands 'Haul' storefront as part of its e-commerce strategy.
fromUNILAD
1 week ago
Marketing tech

Why Google could be forced to sell Chrome as Yahoo 'prepared to buy' search engine

Google faces antitrust scrutiny, with potential sale of Chrome on the table, leading to interest from rivals like Yahoo and OpenAI.
Marketing tech
fromExchangewire
1 week ago

Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership

Yahoo is considering acquiring Google's Chrome browser amid antitrust discussions.
ChatGPT partners with The Washington Post to improve news responses.
Amazon expands 'Haul' storefront as part of its e-commerce strategy.
Marketing tech
fromUNILAD
1 week ago

Why Google could be forced to sell Chrome as Yahoo 'prepared to buy' search engine

Google faces antitrust scrutiny, with potential sale of Chrome on the table, leading to interest from rivals like Yahoo and OpenAI.
more#google
#demand-side-platform
fromDigiday
4 weeks ago
Marketing tech

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.
fromThe Drum
4 months ago
Artificial intelligence

Yahoo's DSP bet: why speed, not AI, has become the biggest selling point

Yahoo is focusing exclusively on its demand-side platform (DSP) to prioritize speed over the general trend of adtech expansion.
Marketing tech
fromDigiday
4 weeks ago

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.
fromThe Drum
4 months ago
Artificial intelligence

Yahoo's DSP bet: why speed, not AI, has become the biggest selling point

Yahoo is focusing exclusively on its demand-side platform (DSP) to prioritize speed over the general trend of adtech expansion.
more#demand-side-platform
#privacy
Privacy technologies
fromExchangewire
1 month ago

Digest: Meta Settles Privacy Case by Agreeing to Stop Targeting UK User; Yahoo Sells TechCrunch to Regent

Meta ceases targeted ads for a UK user, potentially influencing millions and reflecting evolving digital privacy standards.
fromBloomberglaw
1 month ago
Privacy technologies

Yahoo Hit With Privacy Suit Over Tracker Using Email Addresses

Yahoo's ConnectID allegedly uses email addresses for tracking without consent, raising privacy concerns and prompting a federal lawsuit.
Privacy technologies
fromExchangewire
1 month ago

Digest: Meta Settles Privacy Case by Agreeing to Stop Targeting UK User; Yahoo Sells TechCrunch to Regent

Meta ceases targeted ads for a UK user, potentially influencing millions and reflecting evolving digital privacy standards.
fromBloomberglaw
1 month ago
Privacy technologies

Yahoo Hit With Privacy Suit Over Tracker Using Email Addresses

Yahoo's ConnectID allegedly uses email addresses for tracking without consent, raising privacy concerns and prompting a federal lawsuit.
more#privacy
Deliverability
fromLitmus
1 month ago

Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Gmail and Yahoo's February 2024 rules require email authentication, easy unsubscribes, and monitoring spam complaints to ensure deliverability.
fromVariety
1 month ago
Marketing tech

Paramount Top Marketing Exec Josh Line Exits to Join Yahoo

Josh Line joins Yahoo as CMO after 14 years at Paramount Global, bringing extensive marketing experience to reinvigorate the brand.
#techcrunch
Marketing tech
fromSilicon Canals
1 month ago

After Foundry, US firm Regent acquires TechCrunch from Yahoo - Silicon Canals

TechCrunch is set for a new chapter under Regent after being sold by Yahoo, aiming for growth and innovation.
fromThe Verge
1 month ago
Marketing tech

Yahoo is selling TechCrunch

TechCrunch has been sold to Regent Media as part of ongoing changes in ownership.
Marketing tech
fromSilicon Canals
1 month ago

After Foundry, US firm Regent acquires TechCrunch from Yahoo - Silicon Canals

TechCrunch is set for a new chapter under Regent after being sold by Yahoo, aiming for growth and innovation.
fromThe Verge
1 month ago
Marketing tech

Yahoo is selling TechCrunch

TechCrunch has been sold to Regent Media as part of ongoing changes in ownership.
more#techcrunch
Social media marketing
fromAxios
1 month ago

Communicator Spotlight: Sona Iliffe-Moon of Yahoo

Importance of authenticity in brand communication
Syncing marketing and communications enhances effectiveness
Leveraging AI can help scale communications efforts
fromwww.seroundtable.com
2 months ago
Artificial intelligence

Yahoo Search AI Answers Showing Link Sources

Yahoo Search enhances AI answers by adding external 'Learn more' links for better information sourcing.
fromNew York Post
2 months ago
Deliverability

Yahoo's Super Bowl 2025 ad includes Bill Murray's email address - and it works

Bill Murray's 2025 Super Bowl commercial invites viewers to email him at a Yahoo address, initiating an interactive experience.
fromDigiday
4 months ago
Marketing

Yahoo places curation at the center of its CES pitch

Yahoo's new ad tech approach enhances transparency and gives advertisers more control, marking a potential shift in the programmatic ecosystem.
fromTechCrunch
4 months ago
Information security

Yahoo cybersecurity team sees layoffs, outsourcing of 'red team,' under new CTO | TechCrunch

Yahoo laid off 25% of its cybersecurity team, The Paranoids, transitioning to an outsourced model for offensive security operations.
fromInfoQ
5 months ago
DevOps

KubeCon + CloudNativeCon NA 2024: Yahoo's Kubernetes Journey On-Prem to Multi-Cloud

Yahoo's Kubernetes transition was driven by a need for scalability, flexibility, and efficiency in cloud infrastructure management.
Tech industry
fromBusiness Insider
6 months ago

Marissa Mayer reflects on what went wrong at Yahoo - and shares the compliment she got that she still remembers

Yahoo was too late to embrace the mobile shift, according to Marissa Mayer.
Mayer believed her caution in strategy was a major mistake during her Yahoo tenure.
#cookies
fromYahoo
8 months ago
Digital life

Yahoo is part of the Yahoo family of brands

Yahoo uses cookies to enhance user experience and personalizes advertising.
Users can manage their cookie preferences and privacy settings at any time.
fromYahoo
10 months ago
Marketing tech

Yahoo is part of the Yahoo family of brands

Yahoo uses cookies to provide services, authenticate users, and measure user activities on their sites and apps.
fromYahoo
8 months ago
Digital life

Yahoo is part of the Yahoo family of brands

Yahoo uses cookies to enhance user experience and personalizes advertising.
Users can manage their cookie preferences and privacy settings at any time.
fromYahoo
10 months ago
Marketing tech

Yahoo is part of the Yahoo family of brands

Yahoo uses cookies to provide services, authenticate users, and measure user activities on their sites and apps.
more#cookies
fromAdExchanger
10 months ago
Marketing tech

The Trade Desk Makes Good On Threats To Block Yahoo's Video Ads | AdExchanger

The Trade Desk has disabled access to Yahoo's mislabeled video inventory for open auction bidding.
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