Yahoo's Jim Lanzone: People 'think that Nike happened overnight or they were just brand geniuses-it took years'
Briefly

Yahoo is undergoing a revival as CEO Jim Lanzone reports increases in monthly users, search traffic, and overall user engagement. Drawing inspiration from brands like New Balance and Nike, Lanzone emphasizes that significant success requires time and effort. He refers to the historical chance to acquire Google and the brand's cautionary tale while aiming to reignite the love for Yahoo across generations. Recent experiences at events highlight Yahoo's presence in popular culture, as illustrated by the excitement at a San Francisco 49ers game where fans celebrated with the Yahoo brand.
CEO Jim Lanzone discusses the revival of Yahoo, focusing on metrics trending upward such as monthly users, search traffic, and user engagement, indicating a positive trajectory for the company.
Lanzone draws inspiration from companies like Nike and New Balance, emphasizing that success takes time and cannot be achieved overnight, comparing it to the prolonged effort needed for brand revival.
Read at Fortune
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