#brand-revival

[ follow ]
The Drum
1 week ago
Marketing

Stranger Things' Dacre Montgomery & skateboarder Peggy Oki 'Go full Speedo' in cheeky ad

Speedo launches 'Go Full Speedo' global campaign with Dacre Montgomery to revive brand image. [ more ]
www.nytimes.com
1 month ago
Marketing

The British (Fashion Brands) Are Coming!

British brands like Rixo, Hunza G, and Me+Em are expanding to the US, aiming to increase sales despite past failures by other British brands due to market differences.
Cultish London brands like Hunza G, Rixo, and Me+Em are gaining popularity in the US through online presence and are now setting up physical stores on the East and West Coasts. [ more ]
The Drum
2 months ago
Marketing

TGI Friday's CMO on getting the 'forgotten and tired' food chain back on the radar

TGI Friday's hired Rhiannon Scarlett as CMO in 2022 for data-driven decision-making.
Scarlett aims to revive TGI Friday's brand image through digital transformation. [ more ]
[ Load more ]