#brand-revival

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Inside the Colorful and Cultish World of Nerds Gummy Clusters

Nerds Gummy Clusters revitalized the brand, combining a chewy core with crunchy Nerds, leading to a resurgence in popularity.
#nostalgia

Victoria's Secret could be the next brand Gen Z brings back from the dead

Victoria's Secret is reviving its brand by combining nostalgia with modern fashion trends to attract Gen Z shoppers.

Clearly Canadian was an iconic soda in the '90s. Now it's back and more popular than ever

Clearly Canadian leverages taste and nostalgia in its marketing strategy, successfully reigniting interest in a brand from the '90s.

A Tamagotchi comeback? Toy gets first UK store as global sales double

Tamagotchi has successfully revived its brand, doubling sales and attracting a mix of old and new players.

Victoria's Secret could be the next brand Gen Z brings back from the dead

Victoria's Secret is reviving its brand by combining nostalgia with modern fashion trends to attract Gen Z shoppers.

Clearly Canadian was an iconic soda in the '90s. Now it's back and more popular than ever

Clearly Canadian leverages taste and nostalgia in its marketing strategy, successfully reigniting interest in a brand from the '90s.

A Tamagotchi comeback? Toy gets first UK store as global sales double

Tamagotchi has successfully revived its brand, doubling sales and attracting a mix of old and new players.
morenostalgia

Hot Or Not? Reviewing 4 Recent Marketing Campaigns

J.Crew's campaign successfully blends vintage style with modern marketing, standing out in a crowded market.

A 21st-Century Watch Brand Honors Its 19th-Century Roots

John Warren revived the Cornell Watch Company brand, inspired by his passion for its history, and launched a modern watch in 2023.

This iconic sneaker brand disappeared for 40 years. Now it's making a comeback

Steven Tiller revitalized the SeaVees brand, transforming it into a successful heritage sneaker line by leveraging modern design and sustainable materials.
#marketing-strategy

Allbirds CMO on why brand building is key to company's turnaround plan

Allbirds is pivoting its marketing strategy and leadership to combat declining sales and competition from newer sneaker brands.

Larry Light, Marketer Behind Revival of McDonald's, Dies at 83

Larry Light revived McDonald's with 'I'm lovin' it' slogan, shifting away from mass marketing to personalized approach.

Allbirds CMO on why brand building is key to company's turnaround plan

Allbirds is pivoting its marketing strategy and leadership to combat declining sales and competition from newer sneaker brands.

Larry Light, Marketer Behind Revival of McDonald's, Dies at 83

Larry Light revived McDonald's with 'I'm lovin' it' slogan, shifting away from mass marketing to personalized approach.
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Kona Founders Buy Back Brand From Kent Outdoors

Kona Bikes purchased back from Kent Outdoors by Dan Gerhard and Jake Heilbron, focusing on dealer network for brand revival.

Stranger Things' Dacre Montgomery & skateboarder Peggy Oki 'Go full Speedo' in cheeky ad

Speedo launches 'Go Full Speedo' global campaign with Dacre Montgomery to revive brand image.

The British (Fashion Brands) Are Coming!

British brands like Rixo, Hunza G, and Me+Em are expanding to the US, aiming to increase sales despite past failures by other British brands due to market differences.
Cultish London brands like Hunza G, Rixo, and Me+Em are gaining popularity in the US through online presence and are now setting up physical stores on the East and West Coasts.

TGI Friday's CMO on getting the 'forgotten and tired' food chain back on the radar

TGI Friday's hired Rhiannon Scarlett as CMO in 2022 for data-driven decision-making.
Scarlett aims to revive TGI Friday's brand image through digital transformation.
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