This OG tinned fish company has some thoughts on your fancy fish brandingBela Brand Seafood is revitalizing its identity to highlight its pioneering role in the tinned fish market before its recent trendiness.
Ad of the Day: Texas Pete reintroduces brand mascot with boot-stompin' balladTexas Pete's new campaign aims to revitalize interest in the condiments by emphasizing its Southern heritage and cultural significance.
Clearly Canadian was an iconic soda in the '90s. Now it's back and more popular than everClearly Canadian leverages taste and nostalgia in its marketing strategy, successfully reigniting interest in a brand from the '90s.
Ad of the Day: Texas Pete reintroduces brand mascot with boot-stompin' balladTexas Pete's new campaign aims to revitalize interest in the condiments by emphasizing its Southern heritage and cultural significance.
Clearly Canadian was an iconic soda in the '90s. Now it's back and more popular than everClearly Canadian leverages taste and nostalgia in its marketing strategy, successfully reigniting interest in a brand from the '90s.
A tale of four KodaksBrands that have faded can still experience a revival, often leveraging nostalgia despite the questionable relevance of their current product lines.
Allbirds CMO on why brand building is key to company's turnaround planAllbirds is pivoting its marketing strategy and leadership to combat declining sales and competition from newer sneaker brands.
Larry Light, Marketer Behind Revival of McDonald's, Dies at 83Larry Light revived McDonald's with 'I'm lovin' it' slogan, shifting away from mass marketing to personalized approach.
Jolt Cola is back, Sephora tweens get their own scent, and Tesla peddles a $450 bottle of mezcalJolt Cola is making a comeback as an energy drink in 2025, targeting a younger demographic with increased caffeine and no sugar.
Influencers behind viral 'Birds Aren't Real' phenomenon resurrect the defunct Enron brand and are using it to sell t-shirtsEnron's branding has been revived by social media influencers nearly a quarter-century after its infamous collapse and scandal.
Allbirds CMO on why brand building is key to company's turnaround planAllbirds is pivoting its marketing strategy and leadership to combat declining sales and competition from newer sneaker brands.
Larry Light, Marketer Behind Revival of McDonald's, Dies at 83Larry Light revived McDonald's with 'I'm lovin' it' slogan, shifting away from mass marketing to personalized approach.
Jolt Cola is back, Sephora tweens get their own scent, and Tesla peddles a $450 bottle of mezcalJolt Cola is making a comeback as an energy drink in 2025, targeting a younger demographic with increased caffeine and no sugar.
Influencers behind viral 'Birds Aren't Real' phenomenon resurrect the defunct Enron brand and are using it to sell t-shirtsEnron's branding has been revived by social media influencers nearly a quarter-century after its infamous collapse and scandal.
Inside the Colorful and Cultish World of Nerds Gummy ClustersNerds Gummy Clusters revitalized the brand, combining a chewy core with crunchy Nerds, leading to a resurgence in popularity.
A Tamagotchi comeback? Toy gets first UK store as global sales doubleTamagotchi has successfully revived its brand, doubling sales and attracting a mix of old and new players.
Inside the Colorful and Cultish World of Nerds Gummy ClustersNerds Gummy Clusters revitalized the brand, combining a chewy core with crunchy Nerds, leading to a resurgence in popularity.
A Tamagotchi comeback? Toy gets first UK store as global sales doubleTamagotchi has successfully revived its brand, doubling sales and attracting a mix of old and new players.
Hot Or Not? Reviewing 4 Recent Marketing CampaignsJ.Crew's campaign successfully blends vintage style with modern marketing, standing out in a crowded market.
Victoria's Secret could be the next brand Gen Z brings back from the deadVictoria's Secret is reviving its brand by combining nostalgia with modern fashion trends to attract Gen Z shoppers.
Hot Or Not? Reviewing 4 Recent Marketing CampaignsJ.Crew's campaign successfully blends vintage style with modern marketing, standing out in a crowded market.
Victoria's Secret could be the next brand Gen Z brings back from the deadVictoria's Secret is reviving its brand by combining nostalgia with modern fashion trends to attract Gen Z shoppers.
A 21st-Century Watch Brand Honors Its 19th-Century RootsJohn Warren revived the Cornell Watch Company brand, inspired by his passion for its history, and launched a modern watch in 2023.
This iconic sneaker brand disappeared for 40 years. Now it's making a comebackSteven Tiller revitalized the SeaVees brand, transforming it into a successful heritage sneaker line by leveraging modern design and sustainable materials.
Kona Founders Buy Back Brand From Kent OutdoorsKona Bikes purchased back from Kent Outdoors by Dan Gerhard and Jake Heilbron, focusing on dealer network for brand revival.
Stranger Things' Dacre Montgomery & skateboarder Peggy Oki 'Go full Speedo' in cheeky adSpeedo launches 'Go Full Speedo' global campaign with Dacre Montgomery to revive brand image.