#brand-revival

#brand-revival

I don't always drink beer, but when I do, I still prefer Dos Equis.

The emotional hit was something I didn't expect, although perhaps I should have. The Commodore 64 Ultimate, a new version of the legendary 8-bit computer, comes in a box designed to resemble the original packaging a photo of the machine itself on a background of deep blue fading into a series of white stripes. Then when you open it, you find an uncannily accurate replica of what fans lovingly referred to as the breadbox the chunky, sloped Commodore 64, in hues of brown and beige,

When Dell announced it was retiring its popular laptop lines for a consolidated "Pro/Plus/Premium" naming convention last year, consumers were more than a little confused. The XPS was a well-respected product line with a distinct identity -- wouldn't giving that up dilute the brand (especially for something that sounds like it came out of Cupertino)? Well, Dell may have found the answer.

Earlier this year, Pan Am's name and logo accompanied an international itinerary that flew travelers to a host of cities for a five-figure sum. It turns out that that's not the only place you're likely to see Pan Am's iconography in the 2020s. This week brings with it the news that Pan Am is also taking on the form of a hotel.

Nostalgia, that longing for what was and the happy memories we associate with it, may seem particularly keen when our daily lives - both personally and in the wider world - are less than ideal. Indeed, according to a 2025 study by CivicScience, more than 60% of Americans feel nostalgic for the past. Furthermore, the same study also found that nearly half of adults in the U.S. would spend money on something that conjures up feelings of nostalgia.

The sale of the Fyre Festival brand on eBay fetched $245,300, which is only 0.9% of the $26 million McFarland owes in restitution.