#brand-revival

#brand-revival

The Sky Bar hit the market in 1938 with its unique offering: four candy compartments filled with caramel, vanilla, peanut, and fudge. This made it the perfect candy bar for indecisive snackers. The brand was owned by New England Confectionary Company (NECCO), one of the biggest candy manufacturers in America at the time, and they spared no cost on marketing its latest product. The announcement was made in spectacular style, with the name emblazoned across the sky in giant letters that stretched across 10 miles by a skywriting plane.

I don't always drink beer, but when I do, I still prefer Dos Equis.

The emotional hit was something I didn't expect, although perhaps I should have. The Commodore 64 Ultimate, a new version of the legendary 8-bit computer, comes in a box designed to resemble the original packaging a photo of the machine itself on a background of deep blue fading into a series of white stripes. Then when you open it, you find an uncannily accurate replica of what fans lovingly referred to as the breadbox the chunky, sloped Commodore 64, in hues of brown and beige,

When Dell announced it was retiring its popular laptop lines for a consolidated "Pro/Plus/Premium" naming convention last year, consumers were more than a little confused. The XPS was a well-respected product line with a distinct identity -- wouldn't giving that up dilute the brand (especially for something that sounds like it came out of Cupertino)? Well, Dell may have found the answer.

2025 is a year of highs and lows in the bike industry, and Nukeproof has been one of the brands that has seemingly seen more ups than downs. The legendary name has recently been sheltered under a new brand umbrella, and new life has been injected. Today, Nukeproof has unveiled a new trail bike, marking its return to bike development and seemingly picking up right where it left off.

Earlier this year, Pan Am's name and logo accompanied an international itinerary that flew travelers to a host of cities for a five-figure sum. It turns out that that's not the only place you're likely to see Pan Am's iconography in the 2020s. This week brings with it the news that Pan Am is also taking on the form of a hotel.

Nostalgia, that longing for what was and the happy memories we associate with it, may seem particularly keen when our daily lives - both personally and in the wider world - are less than ideal. Indeed, according to a 2025 study by CivicScience, more than 60% of Americans feel nostalgic for the past. Furthermore, the same study also found that nearly half of adults in the U.S. would spend money on something that conjures up feelings of nostalgia.

The sale of the Fyre Festival brand on eBay fetched $245,300, which is only 0.9% of the $26 million McFarland owes in restitution.