#brand-revival

#brand-revival

Bela Brand Seafood is revitalizing its identity to highlight its pioneering role in the tinned fish market before its recent trendiness.

Brands that have faded can still experience a revival, often leveraging nostalgia despite the questionable relevance of their current product lines.

John Warren revived the Cornell Watch Company brand, inspired by his passion for its history, and launched a modern watch in 2023.

Kona Bikes purchased back from Kent Outdoors by Dan Gerhard and Jake Heilbron, focusing on dealer network for brand revival.

Speedo launches 'Go Full Speedo' global campaign with Dacre Montgomery to revive brand image.

British brands like Rixo, Hunza G, and Me+Em are expanding to the US, aiming to increase sales despite past failures by other British brands due to market differences.

Cultish London brands like Hunza G, Rixo, and Me+Em are gaining popularity in the US through online presence and are now setting up physical stores on the East and West Coasts.