#brand-revival

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fromInsideHook
2 weeks ago

Pan Am Is Returning - This Time as a Hotel

Earlier this year, Pan Am's name and logo accompanied an international itinerary that flew travelers to a host of cities for a five-figure sum. It turns out that that's not the only place you're likely to see Pan Am's iconography in the 2020s. This week brings with it the news that Pan Am is also taking on the form of a hotel.
Travel
fromTasting Table
2 weeks ago

12 Times Restaurant Chains Bet On Nostalgia To Lure Customers - Tasting Table

Nostalgia, that longing for what was and the happy memories we associate with it, may seem particularly keen when our daily lives - both personally and in the wider world - are less than ideal. Indeed, according to a 2025 study by CivicScience, more than 60% of Americans feel nostalgic for the past. Furthermore, the same study also found that nearly half of adults in the U.S. would spend money on something that conjures up feelings of nostalgia.
Food & drink
Beer
fromCreative Bloq
3 weeks ago

How Double Diamond revived a retro brand without it feeling dated

The classic British beer Double Diamond has been revived using original recipes, heritage branding, and a refreshed mascot to reconnect with contemporary drinkers.
Marketing
fromVulture
1 month ago

What Does Ryan Reynolds Want With Fyre Festival?

LimeWire purchased Fyre Festival's trademarks and social media to revive the brand as self-aware, experience-driven events without recreating the failed festival.
Food & drink
fromTasting Table
2 months ago

You Probably Forgot About This Classic Movie Theater Candy - Tasting Table

Flicks, a nostalgic one-handed chocolate candy made in Ghirardelli Square, was revived by Jim Tjerrild after decades of discontinuation.
E-Commerce
fromFortune
2 months ago

The ousted founder of millennial athleisure darling Outdoor Voices has resurfaced: 'We're back, baby'

Ty Haney has returned to Outdoor Voices as a partner and co-owner, focusing on revitalizing the brand with new activewear styles.
Digital life
fromFortune
3 months ago

Yahoo's Jim Lanzone: People 'think that Nike happened overnight or they were just brand geniuses-it took years'

Yahoo is experiencing a resurgence with increasing user engagement and search traffic under CEO Jim Lanzone.
fromEntrepreneur
3 months ago

Fyre Festival IP, Assets Sell on eBay for $250K: 'So Low' | Entrepreneur

The sale of the Fyre Festival brand on eBay fetched $245,300, which is only 0.9% of the $26 million McFarland owes in restitution.
E-Commerce
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