Fyre Festival founder Billy McFarland sold his brand on eBay for $245,300, significantly less than the $26 million restitution he faces. The auction attracted 175 bids from 42 bidders. McFarland expressed disappointment about the final bid during the live stream of the bidding process. Additionally, he previously attempted to revive the Fyre brand with plans for a Fyre Fest 2, which was ultimately postponed. The details of the buyer were not disclosed, though McFarland found humor in the buyer's identity.
The sale of the Fyre Festival brand on eBay fetched $245,300, which is only 0.9% of the $26 million McFarland owes in restitution.
McFarland expressed disappointment upon seeing the final bid amount and noted it was lower than expected.
After the notorious Fyre Festival in 2017, McFarland attempted to relaunch his brand with Fyre Fest 2, which has been postponed.
Billy McFarland humorously noted the unexpected buyer's name when observing the bidding process for his brand.
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