#jim-lanzone
#jim-lanzone

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.

fromwww.socialmediatoday.com

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.

Television

YouTube experiments with TV-style channels for CTV viewing

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.

Online marketing

from9to5Google

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.

fromwww.socialmediatoday.com

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.

Television

YouTube experiments with TV-style channels for CTV viewing

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

Bill Maher on AI: Useful Tools or "Psychopaths"?

The episode focused on technology, CEOs, and the elitism of their ventures, particularly in relation to longevity and health care.

#netflix

fromFast Company

Business

Netflix stock faces a punishing day as Reed Hastings departs. Don't blame his exit on WBD, bosses say

Business

Morgan Stanley and JPMorgan Say Buy the Netflix Dip: Is Wall Street Right to Ignore the Q2 Guidance Scare?

Television

Netflix plans to add a vertical video feed, use AI for recommendations | TechCrunch

Television

Netflix embraces vertical video with major mobile app update

Media industry

Don't Worry About Netflix - It's Doing Fine Without Warner Bros. Discovery | AdExchanger

from9to5Mac

Television

Netflix ruined its Apple TV app by switching to a custom video player - 9to5Mac

Business

fromFast Company

Netflix stock faces a punishing day as Reed Hastings departs. Don't blame his exit on WBD, bosses say

Netflix's Q1 2026 results showed strong revenue growth, but disappointing Q2 guidance and Reed Hastings' departure spooked investors.

Business

Morgan Stanley and JPMorgan Say Buy the Netflix Dip: Is Wall Street Right to Ignore the Q2 Guidance Scare?

Netflix shares fell 10% after mixed Q1 2026 earnings, beating revenue but missing EPS, with divided analyst opinions on future performance.

Netflix plans to add a vertical video feed, use AI for recommendations | TechCrunch

Netflix is launching a TikTok-like vertical video feed and expanding AI use for content creation and recommendations.

Netflix embraces vertical video with major mobile app update

Netflix will launch a redesigned mobile app with a vertical video feed at the end of April 2026.

Don't Worry About Netflix - It's Doing Fine Without Warner Bros. Discovery | AdExchanger

Netflix's decision to forgo acquiring Warner Bros. Discovery will not affect its operating margin outlook, as it continues to grow revenue and membership.

from9to5Mac

Netflix ruined its Apple TV app by switching to a custom video player - 9to5Mac

Netflix replaced the native tvOS video player with a custom player, causing user frustration and loss of Apple TV features.

more#netflix

Independent films

fromwww.theguardian.com

fromBlavity News & Entertainment

Screenmaxxing: why Hollywood is supersizing the big screen experience

Disney introduced InfinityVision, a certification for premium large-format auditoriums to enhance movie viewing experiences.

Blavity Media Group Expands Into Connected TV Through Partnership With OTTera - Blavity

"Black culture has never been confined to one screen, and neither should the brands that want to show up authentically for our audience. This partnership with OTTera means that for the first time, a brand can walk into BMG and leave with a campaign that reaches Black America from their morning scroll to their living room couch. That is a first in Black media, and we built it," said Morgan DeBaun, CEO.

Marketing tech

The 9 Best Movies and TV Shows to Watch This Weekend

The second season appears to go in a The White Lotus-esque direction with Oscar Isaac and Carey Mulligan as a couple whose fight is witnessed by two country-club employees.

Film

#reed-hastings

NYC startup

Reed Hastings Is Stepping Down From Netflix

fromEngadget

Reed Hastings is leaving Netflix after 29 years

Reed Hastings is leaving Netflix's board to focus on philanthropy and other pursuits after a long tenure with the company.

fromwww.aljazeera.com

Netflix cofounder Hastings to step down after it lost Warner Bros deal

Reed Hastings is leaving Netflix, causing an 8% stock drop, while the company maintains its ambitious mission and growth outlook.

Reed Hastings is leaving Netflix. These are 3 of the biggest takeaways from his leadership book.

Reed Hastings is stepping down from Netflix's board in June 2026 after co-founding the company and shaping its corporate culture.

Netflix co-founder and chair Reed Hastings to leave board | TechCrunch

Reed Hastings is leaving Netflix's board to focus on philanthropy and other pursuits after significantly impacting the company's culture and success.

fromFortune

Reed Hastings' planned exit from $455 billion Netflix 'had nothing to do with' the failed deal for Warner Bros., says Ted Sarandos | Fortune

Reed Hastings, co-founder of Netflix, will not seek reelection, focusing on philanthropy after 29 years with the company.

NYC startup

Reed Hastings Is Stepping Down From Netflix

fromEngadget

Reed Hastings is leaving Netflix after 29 years

Reed Hastings is leaving Netflix's board to focus on philanthropy and other pursuits after a long tenure with the company.

fromwww.aljazeera.com

Netflix cofounder Hastings to step down after it lost Warner Bros deal

Reed Hastings is leaving Netflix, causing an 8% stock drop, while the company maintains its ambitious mission and growth outlook.

Reed Hastings is leaving Netflix. These are 3 of the biggest takeaways from his leadership book.

Reed Hastings is stepping down from Netflix's board in June 2026 after co-founding the company and shaping its corporate culture.

Netflix co-founder and chair Reed Hastings to leave board | TechCrunch

Reed Hastings is leaving Netflix's board to focus on philanthropy and other pursuits after significantly impacting the company's culture and success.

fromFortune

Reed Hastings' planned exit from $455 billion Netflix 'had nothing to do with' the failed deal for Warner Bros., says Ted Sarandos | Fortune

Reed Hastings, co-founder of Netflix, will not seek reelection, focusing on philanthropy after 29 years with the company.

Artificial intelligence

Robot Zuckerberg shows how IT can free up CEOs' time

Independent films

Luma launches AI-powered production studio with faith-focused Wonder Project | TechCrunch

fromsfist.com

Meta Is Creating an AI Version of Mark Zuckerberg to Attend Meetings for Him

Meta is developing an AI clone of Mark Zuckerberg to interact with staff and streamline operations.

Artificial intelligence

Future of TV Briefing: Netflix's VOID peeks at the future of virtual product placement

An AI tool developed by Netflix employees can remove objects from video clips, potentially enabling advanced virtual product placements in the future.

fromEntrepreneur

Artificial intelligence

Mark Zuckerberg Can't Sit Down and Talk to All 79,000 Meta Employees. So He's Building an AI Version of Himself.

Meta is creating an AI version of Mark Zuckerberg to enhance employee connection and streamline communication.

fromComputerworld

Robot Zuckerberg shows how IT can free up CEOs' time

AI could threaten CEO positions as superintelligence may outperform human executives in the near future.

Independent films

Luma launches AI-powered production studio with faith-focused Wonder Project | TechCrunch

Luma launched Innovative Dreams, a production company with Wonder Project, to enhance filmmaking using AI technology.

fromsfist.com

Meta Is Creating an AI Version of Mark Zuckerberg to Attend Meetings for Him

Meta is developing an AI clone of Mark Zuckerberg to interact with staff and streamline operations.

Future of TV Briefing: Netflix's VOID peeks at the future of virtual product placement

An AI tool developed by Netflix employees can remove objects from video clips, potentially enabling advanced virtual product placements in the future.

fromEntrepreneur

Mark Zuckerberg Can't Sit Down and Talk to All 79,000 Meta Employees. So He's Building an AI Version of Himself.

Meta is creating an AI version of Mark Zuckerberg to enhance employee connection and streamline communication.

Non-profit internet radio station turns up the volume on community

BFF.FM is a community-driven internet radio station that emphasizes human connection and supports independent music and local artists.

Venture

Runway CEO says AI could help Hollywood make 50 films instead of one $100M blockbuster | TechCrunch

AI can transform Hollywood by reallocating budgets to produce more films, increasing the chances of success.

Silicon Valley

fromComputerWeekly.com

Cintegral taps Taara connectivity for real-time live media production | Computer Weekly

Taara's optical phased array technology enables high-speed wireless connectivity for media production in remote areas without traditional infrastructure.

fromwww.mediaite.com

fromwww.socialmediatoday.com

David Ellison Hosts Trump Dinner While Awaiting CNN Approval

Ellison's dinner party for Trump and the CBS News crew will be held at the Donald J. Trump Institute of Peace, which the president renamed last year from the U.S. Institute of Peace.

Washington DC

Social media marketing

Snapchat highlights opportunities for insurance brands

Snapchat users are proactive insurance decision-makers, with a high likelihood of owning policies and switching providers after life changes.

Higher education

fromFortune

The billionaire Anthropic cofounder who majored in literature and says knowing how to ask the right question beats knowing how to code | Fortune

AI is highlighting the value of liberal arts degrees, emphasizing the importance of storytelling and interdisciplinary thinking for future careers.

Left-wing politics

fromWIRED

Hasan Piker Built His Twitch Empire With Shure Microphones, Lumix Cameras, and Lots of Zyns

Hasan Piker maintains a rigorous daily routine to cope with pressure and manage his mental health amidst controversy.

Film

fromIndieWire

Warner Bros.' Future Slate, Disney's 'Infinity Vision,' Dirty Sodas, and More Lingering Thoughts from CinemaCon

Warner Bros. is committed to delivering numerous films through 2027 and beyond, despite uncertainties from the Paramount acquisition.

fromScary Mommy

TV Show Cancellations & Renewals 2026: A Running List Of What's Safe (Or Not)

Falling in love with a show can lead to heartbreak if it gets canceled before you feel like you got any real closure.

Television

fromTheWrap

Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto

Paramount is merging its streaming services into a unified platform by mid-2026 to enhance content recommendations and advertising capabilities.

Podcast

fromDefector

A New Space In Which To Be Stupid, With Michael Schur | Defector

Baseball's emotional impact fluctuates, with teams' performance affecting fans' feelings throughout the season.

#retail-media

Marketing

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

more#retail-media

Social media marketing

fromMail Online

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.

#streaming

Media industry

Wall Street Is Punishing Netflix on Guidance, but Price Hikes Reveal the Real Story

fromForbes

Television

The TV And Movie Content That Drove Social Media In 2025

fromCBR

Television

Prime Video Just Won the Streaming Wars as Amazon Absorbs Apple TV Content

Wall Street Is Punishing Netflix on Guidance, but Price Hikes Reveal the Real Story

Streaming remains essential for families despite economic challenges, with Netflix reporting strong revenue growth but facing stock decline due to missed guidance.

fromForbes

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.

fromCBR

Prime Video Just Won the Streaming Wars as Amazon Absorbs Apple TV Content

Prime Video partners with Apple TV, integrating its content as an add-on subscription for enhanced streaming options.

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.

Business

Snap Was Always A Terrible Company

Snap laid off 1,000 employees and cut job openings to reduce costs by $500 million, but struggles with revenue growth and market position.

#disney

Read the memo from Disney's brand and marketing chief about why his team got hit hard by layoffs

Disney laid off employees to create a more nimble and modern marketing organization.

fromInverse

Disney Just Dealt A Devastating Blow To Physical Media

Disney laid off over 1,000 employees, significantly impacting its home entertainment team and signaling a shift in company priorities.

Read the memo from Disney's brand and marketing chief about why his team got hit hard by layoffs

Disney laid off employees to create a more nimble and modern marketing organization.

fromInverse

Disney Just Dealt A Devastating Blow To Physical Media

Disney laid off over 1,000 employees, significantly impacting its home entertainment team and signaling a shift in company priorities.

Steve Goldstein: The Attention Economy Comes for Podcasting

Focusing on engagement and retention is more meaningful than merely chasing download numbers in podcasting.

#advertising

Marketing tech

Viant Probably Wouldn't Have Acquired TVision If It Hadn't Bought IRIS.TV First | AdExchanger

Marketing tech

The Stack: Advertising's Next Phase - ExchangeWire.com

Marketing

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Viant Probably Wouldn't Have Acquired TVision If It Hadn't Bought IRIS.TV First | AdExchanger

Viant's acquisition of TVision enhances advertising effectiveness through complementary data sets focused on audience attention metrics.

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

more#advertising

Blumhouse founder says he got on 'destroyed' on social media for teaming up with Meta, but it changed how he sees AI and Hollywood

AI in Hollywood faces backlash, but Blum remains confident it won't replace filmmakers soon.

fromThedrum

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.

Ben McKenzie vs. crypto

Ben McKenzie’s documentary, Everyone Is Lying To You For Money, takes viewers on a revealing journey through the chaotic world of cryptocurrency, showcasing the skepticism surrounding it.

Podcast

fromMarTech

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.

fromBustle

Exclusive: Jesse McCartney Wants A Sitcom Inspired By His Career

This one goes out to the most special world in the world - you know who you are. McCartney sweetly begins, before performing 'Beautiful Soul' for the birthday girl.

Television

Paramount's Upfront Pitch Is About Three Things | AdExchanger

Paramount is enhancing ad tech integration and launching new products to meet modern marketers' needs for effective media planning and optimization.

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.

Paramount's Upfront Pitch Is About Three Things | AdExchanger

Paramount is enhancing ad tech integration and launching new products to meet modern marketers' needs for effective media planning and optimization.

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.

more#ad-tech

Roku hits a major milestone with 100 million users

Roku's streaming platforms offer a mix of original content, movies and TV shows, live TV, and even games, catering to a diverse audience seeking entertainment options.

Television

fromThe Motley Fool

Netflix (NFLX) Q1 2026 Earnings Call Transcript | The Motley Fool

Company maintains revenue growth guidance of 12%-14% and aims to double advertising revenue to $3 billion.

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.

fromBGR

Be Warned, New Vizio TVs Might Force You To Make A Walmart Account - BGR

"Customers who already have an existing Vizio account are being given the option to merge their Vizio account with their Walmart account. Customers with an existing Vizio account can opt out by deleting their Vizio account."

Television

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.

MrBeast wants to hire his first CMO. Here's what he's looking for.

MrBeast is hiring a global CMO to expand Beast Industries into a major entertainment brand beyond YouTube.

fromObserver

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.

MrBeast wants to hire his first CMO. Here's what he's looking for.

MrBeast is hiring a global CMO to expand Beast Industries into a major entertainment brand beyond YouTube.

Meta's Massive Artificial Intelligence Investments May Be About to Pay Off for Investors | The Motley Fool

Meta Platforms launched the Muse Spark model, enhancing its AI capabilities to improve advertising and content engagement.

Nielsen Names Roberto Ruiz Head of Measurement Science

Roberto Ruiz has been appointed head of measurement science at Nielsen to enhance viewer activity measurement across media platforms.

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.

fromwww.mediaite.com

Former MSNBC Host Brian Williams to Join Netflix With Interview Podcast: The Perfect Home'

Brian Williams will host a new podcast on Netflix titled We're Back! focusing on in-depth interviews.

fromThedrum

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.

Ariana Madix, Warner Records' Dalia Ganz, LA28 CMO Alex Merchan, Qualcomm CMO Don McGuire and Patrick Ta Join Variety's Entertainment Marketing Summit

The 2026 Entertainment Marketing Summit will feature prominent speakers discussing brand building, marketing strategies, and the impact of technology on entertainment.

Alex Cooper's Unwell Hires Joanne Bradford as President to Lead Expanded Executive Team

Unwell has appointed Joanne Bradford as president to drive growth and oversee operations, including partnerships with major brands.

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.

Blumhouse founder says AI won't improve movies, but can't be ignored

Jason Blum's Blumhouse continues to thrive in Hollywood by adapting to AI changes and shifting consumer behaviors.

David Letterman Gives His Thoughts on Colbert's Replacement

CBS chose Byron Allen's Comics Unleashed for its time slot to save costs and generate revenue without producing a new show.

fromEast Bay Express | Oakland, Berkeley & Alameda

The expanding digital entertainment economy in the United States | East Bay Express | Oakland, Berkeley & Alameda

The entertainment and media industry is projected to exceed $3.5 trillion in revenue by 2029, driven by digital entertainment growth.

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.

CNN Hires New York Times Chief Data Scientist Chris Wiggins to Head AI Team

Wiggins will lead a team that optimizes the use of machine learning and artificial intelligence to improve outcomes company-wide, from maximizing advertising and subscriber revenue to creating unique and personalized experiences for users.

Media industry

Lionsgate, Tubi Execs Share Their Secret to Creator Success in Hollywood

Hollywood executives are increasingly valuing creators for their unique stories and built-in audiences.

fromAxios

1 month ago

Uproxx joins push to pitch creator TV

Artists drive the creator economy as super creators with massive fan communities, and creator-led content now competes directly with traditional television for viewership and advertising dollars.

fromTheWrap

Lionsgate, Tubi Execs Share Their Secret to Creator Success in Hollywood

Hollywood executives are increasingly valuing creators for their unique stories and built-in audiences.

fromAxios

1 month ago

Uproxx joins push to pitch creator TV

Artists drive the creator economy as super creators with massive fan communities, and creator-led content now competes directly with traditional television for viewership and advertising dollars.

more#creator-economy

fromTNW | Investors-Funding

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.

fromBusiness Insider

2 months ago

The line between TV ads and YouTube ads is getting very blurry

Google has been coveting lucrative TV ad budgets for more than a decade. But despite stats showing that an increasing amount of YouTube viewing takes place on TV sets in the living room, its ad sellers faced a hurdle. Many advertisers and agencies classified YouTube as "online video" or "social media," treating it as a separate part of the media plan from TV.

Marketing