fromForbes
1 day agoWinning On Search, Losing On Answer Engines: An AI Visibility Crisis
AI assistants like ChatGPT, Claude and Perplexity-powered by large language models (LLMs)-are emerging as parallel gatekeepers. They're quietly reshaping which brands get recommended long before a buyer ever reaches a search results page. In my previous article, I discussed how Google's AI Overviews are intercepting traffic (even for top-ranking sites). But there's another shift that many businesses haven't recognized: Search engines are no longer the only place where your customers' questions get answered.
Artificial intelligence










