"Agentic AI will soon be able to carry out shopping for us, interacting on our behalf with brands and retailers online. That means staying competitive means building platforms capable of interacting with both humans and AI. This could be good for humans, who will save time and mental capacity - and it can be good for brands, if they execute right."
"Not long from now, someone, perhaps the teenage daughter of a friend or colleague, may be looking for a birthday gift for her friend. But instead of browsing on her phone or walking into a store, she'll ask her AI assistant to "find something fun, under $30, that she hasn't gotten already." Moments later, the assistant will surface a list of recommendations. She'll pick one, approve the order and move on."
"For decades, digital experience has been defined by human interaction: people clicking, swiping, tapping and navigating carefully designed interfaces. Businesses have optimized every step, from checkout flows to chatbot replies. But what happens when the person interacts less, or stops interacting directly? What happens when autonomous AI agents, which understand our preferences, behaviors and goals, start making decisions for us?"
Agentic AI will perform shopping tasks and interact directly with brands and retailers online. Businesses must build platforms that can interact with both human users and autonomous AI agents to remain competitive. Consumers will save time and mental capacity as assistants make decisions, surface recommendations, and place orders on their behalf. Autonomous agents will understand preferences, behaviors and goals, enabling decisions that may outperform cursory human choices. The shift moves digital experience from presence and omnichannel engagement toward agency and an omnibuyer era where the primary interaction may be with a customer’s digital counterpart.
Read at World Economic Forum
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