"AI assistants are the fastest-growing distribution channel, with AI search visitors expected to surpass traditional search by 2028, according to a Semrush study. As of February, nearly two-thirds of websites receive AI traffic, according to an Ahrefs study. Those trends are accelerating, as tech companies add AI assistants to just about everything, including mobile apps, web browsers and operating systems, and brands like Expedia, Spotify and Zillow begin building apps inside of ChatGPT."
"As a result, brands must make their mobile apps and websites discoverable and usable by AI systems - a process called agentic engine optimization, answer engine optimization or generative engine optimization. Though similar to search engine optimization and marketing, it requires additional measures and even greater attention to detail. The change is similar to other technological developments businesses have had to adapt to."
AI assistants are rapidly becoming the primary channel for customer interactions, reshaping the customer journey and prompting major shifts in digital strategy. AI-driven search traffic is forecast to exceed traditional search by 2028, and a large share of websites already receive AI traffic. Tech companies are embedding AI assistants across apps, browsers and operating systems, while major brands build experiences inside AI platforms. Businesses must optimize mobile apps and websites for AI discoverability and usability through agentic/answer/generative engine optimization, which resembles SEO but demands additional technical measures and more meticulous attention to detail.
Read at Retail Dive
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