fromRetail Dive
2 weeks agoWhy brands need to optimize their mobile apps and websites for AI
AI assistants are the fastest-growing distribution channel, with AI search visitors expected to surpass traditional search by 2028, according to a Semrush study. As of February, nearly two-thirds of websites receive AI traffic, according to an Ahrefs study. Those trends are accelerating, as tech companies add AI assistants to just about everything, including mobile apps, web browsers and operating systems, and brands like Expedia, Spotify and Zillow begin building apps inside of ChatGPT.
Artificial intelligence



