Sam Netherwood, co-founder and director of Tomoro, spoke to The Register about the development of Concierge and the project's goals. "Initially, Virgin engaged us," Netherwood said. "We partner quite closely with OpenAI. Virgin also had already entered into an agreement with OpenAI. And so that's how it came together in the first place. And initially we just did a proof-of-concept over about six weeks."