"In one commercial, a man confiding in his AI about a difficult conversation with his mother is interrupted by a jarring, high-energy pitch for "Golden Encounters," a dating site for "sensitive cubs." In another, a fitness query pivots abruptly into an ad for "StepBoost Max" insoles. Most of the response to the ads online was that they were spot on and brutally funny."
"On Wednesday, OpenAI's CEO, Sam Altman, took to X (formerly Twitter) to respond. After calling them "funny" and admitting that he laughed, he went on to write 400 words about how the ads were "clearly dishonest" and "deceptive." He argued that while Anthropic wraps itself in the branding of "Constitutional AI" and safety, it is essentially building an "expensive product for rich people." By contrast, he framed OpenAI's ad-supported tiers as an effort to "bring AI to billions of people who can't pay for subscriptions.""
Anthropic aired a Super Bowl campaign titled "A Time and a Place" featuring satirical spots imagining AI assistants funded by advertisers. One ad interrupts a man confiding in his AI with a high-energy pitch for "Golden Encounters"; another pivots a fitness query to an "StepBoost Max" insole ad. The spots drew online praise for capturing fears about chatbots delivering sponsored answers. The campaign targets OpenAI after its announcement to show ads on free and new tiers. OpenAI CEO Sam Altman publicly called the ads "clearly dishonest" and "deceptive," defended ad-supported tiers as expanding access, and denied such intrusive ad implementation.
Read at Inc
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