Media industryfromwww.cnbc.com1 month agoAdvertisers look for flexibility as uncertainty around tariffs swirlsBrands are returning to Super Bowl advertising after years, focusing on flexible terms due to uncertainty around tariffs.
Web designfromBleu Mag3 months agoAdvertisers for the Big Game risk missing out on $500B market by ignoring website accessibilityMany Super Bowl ads lead to inaccessible websites, limiting access for individuals with disabilities.Brands are investing heavily in ads but neglecting website accessibility, missing out on a significant consumer demographic.
MarketingfromMiami Herald7 months agoWhat marketing decisions are behind the making of Super Bowl ads?Vuori's Super Bowl ad emphasizes brand building over immediate sales, reflecting a shift in marketing strategies towards digital engagement.