#super-bowl-advertising

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from Miami Herald
4 weeks ago

What marketing decisions are behind the making of Super Bowl ads?

Vuori's Super Bowl ad emphasizes brand building over immediate sales, reflecting a shift in marketing strategies towards digital engagement.
#brand-strategy
from Harvard Business Review
2 months ago
Marketing

Brand Strategy Lessons from Super Bowl Ads

The evolution of corporate branding is tied to the shifting cultural norms and audience expectations seen during events like the Super Bowl.

e.l.f. Beauty's CMO on the Brand's Cultural Impact

e.l.f. Beauty strategically timed Super Bowl participation to expand reach.
Balancing quality and affordability broadens appeal and attracts cost-conscious consumers.

Brand Strategy Lessons from Super Bowl Ads

The evolution of corporate branding is tied to the shifting cultural norms and audience expectations seen during events like the Super Bowl.

e.l.f. Beauty's CMO on the Brand's Cultural Impact

e.l.f. Beauty strategically timed Super Bowl participation to expand reach.
Balancing quality and affordability broadens appeal and attracts cost-conscious consumers.
morebrand-strategy

Advertisers In This Year's Super Bowl Fumble On Sustainability - For Now | AdExchanger

Super Bowl advertising is expensive and puts pressure on advertisers to stand out.
There is a lack of industrywide standards for sustainability in advertising.

It was adland's worst Super Bowl in years, but everyone is too afraid to tell you that

Super Bowl LVIII had some of the least effective advertising in recent history.
System1's research team analyzed every Super Bowl ad for its creative potential for the past five years.

Watch the 10 LGBTQ-inclusive Super Bowl ads everybody's talking about

Despite an increase in LGBTQ-inclusive ads during Super Bowl LVIII, there are still missed opportunities for deeper representation.
Volkswagen's ad celebrating queer marriage is seen as a refreshing pivot from using LGBTQ+ celebrities without advancing the narrative.

'It's creativity, it's not media budget': How Duolingo's CMO Manu Orssaud advertised around the Super Bowl

Duolingo aired its first-ever regional Super Bowl commercial featuring its iconic green owl mascot.
Duolingo is leveraging cultural moments and taking bigger swings at traditional advertising to establish itself as a credible brand in the language-learning space.

I used AI to create a Super Bowl ad and it's surprisingly good

The Super Bowl is a major advertising event, with companies spending millions on 30-second commercials
Microsoft will be running its first commercial during the Super Bowl in four years for its Copilot AI chatbot

'An awareness problem': Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII

Beauty brands are recognizing the potential of advertising during the Super Bowl to reach a mass audience.
E.l.f. Beauty is increasing its Super Bowl presence with a national spot featuring several stars of the moment and influencers.
#influencer-marketing

How agencies are investing in influencers this Super Bowl

Influencer marketing and commerce strategies are being used to maximize advertising dollars during the Super Bowl.
Influencers of all tiers are participating in Super Bowl-related content, from starring in commercials to producing content for brands.

Super Bowl 2024: NERDS Ad Capitalizes On Influencer Marketing

Super Bowl advertisers are pre-releasing ads to maximize exposure and recover their investments.
Ferrara Candy Company's NERDS brand is using influencer marketing and a teaser featuring Addison Rae to generate high exposure.

How agencies are investing in influencers this Super Bowl

Influencer marketing and commerce strategies are being used to maximize advertising dollars during the Super Bowl.
Influencers of all tiers are participating in Super Bowl-related content, from starring in commercials to producing content for brands.

Super Bowl 2024: NERDS Ad Capitalizes On Influencer Marketing

Super Bowl advertisers are pre-releasing ads to maximize exposure and recover their investments.
Ferrara Candy Company's NERDS brand is using influencer marketing and a teaser featuring Addison Rae to generate high exposure.
moreinfluencer-marketing

How to Make Noise During Advertising's Biggest Day

Understanding the NFL's trademark limitations for Super Bowl advertising is crucial for brands.
Creating reactive content in real time during the Super Bowl can lead to the best creative.

Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl

Marketers are using Las Vegas as a backdrop for their Super Bowl advertising efforts.
Brands are utilizing landmarks, experiential events, and the Sphere to create buzz around their campaigns.

Danone 'successfully hacked the Super Bowl' with Oikos so it's expanding the strategy to its other brands

Danone has successfully used a digital-first strategy around the Super Bowl to increase brand sales.
They are expanding this strategy to other brands, including Silk and SToK.

Why it's getting harder for Super Bowl commercials to score with consumers

Big Four automakers are not advertising in the Super Bowl, opting for more targeted marketing campaigns.
Food and beverage brands dominate the Super Bowl advertising lineup, with new and perennial advertisers joining the roster.
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