Half of Gen Zers say that Super Bowl ads will impact their buying decisions
Gen Z and Millennials respond to Super Bowl ads, influencing purchases, prefer purpose-driven messages, and show strong interest in metaverse-related brand engagement.
How Haagen-Dazs evolved its Super Bowl campaign into a brand platform
Häagen-Dazs' 'Slow' campaign pivots the brand toward self-care, extending its Super Bowl ad into an integrated program that drove social growth and ad recall.