Rocket is Bringing America Home in Super Bowl 59 TeaserRocket Companies is shifting its advertising strategy to a more emotional, community-driven approach with its Super Bowl 59 ad.
Meta Will Use Super Bowl to Tout Smart Glasses With Chris Hemsworth, Chris PrattMeta is leveraging the Super Bowl to promote its Ray-Ban Meta Glasses, seeking to engage viewers with high-profile celebrity interactions.
from Miami Herald3 months agoWhat marketing decisions are behind the making of Super Bowl ads?Vuori's Super Bowl ad emphasizes brand building over immediate sales, reflecting a shift in marketing strategies towards digital engagement.
Brand Strategy Lessons from Super Bowl AdsThe evolution of corporate branding is tied to the shifting cultural norms and audience expectations seen during events like the Super Bowl.
e.l.f. Beauty's CMO on the Brand's Cultural Impacte.l.f. Beauty strategically timed Super Bowl participation to expand reach.Balancing quality and affordability broadens appeal and attracts cost-conscious consumers.
Brand Strategy Lessons from Super Bowl AdsThe evolution of corporate branding is tied to the shifting cultural norms and audience expectations seen during events like the Super Bowl.
e.l.f. Beauty's CMO on the Brand's Cultural Impacte.l.f. Beauty strategically timed Super Bowl participation to expand reach.Balancing quality and affordability broadens appeal and attracts cost-conscious consumers.
Advertisers In This Year's Super Bowl Fumble On Sustainability - For Now | AdExchangerSuper Bowl advertising is expensive and puts pressure on advertisers to stand out.There is a lack of industrywide standards for sustainability in advertising.
It was adland's worst Super Bowl in years, but everyone is too afraid to tell you thatSuper Bowl LVIII had some of the least effective advertising in recent history.System1's research team analyzed every Super Bowl ad for its creative potential for the past five years.
Watch the 10 LGBTQ-inclusive Super Bowl ads everybody's talking aboutDespite an increase in LGBTQ-inclusive ads during Super Bowl LVIII, there are still missed opportunities for deeper representation.Volkswagen's ad celebrating queer marriage is seen as a refreshing pivot from using LGBTQ+ celebrities without advancing the narrative.
'It's creativity, it's not media budget': How Duolingo's CMO Manu Orssaud advertised around the Super BowlDuolingo aired its first-ever regional Super Bowl commercial featuring its iconic green owl mascot.Duolingo is leveraging cultural moments and taking bigger swings at traditional advertising to establish itself as a credible brand in the language-learning space.
I used AI to create a Super Bowl ad and it's surprisingly goodThe Super Bowl is a major advertising event, with companies spending millions on 30-second commercialsMicrosoft will be running its first commercial during the Super Bowl in four years for its Copilot AI chatbot
'An awareness problem': Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIIIBeauty brands are recognizing the potential of advertising during the Super Bowl to reach a mass audience.E.l.f. Beauty is increasing its Super Bowl presence with a national spot featuring several stars of the moment and influencers.
Super Bowl 2024: NERDS Ad Capitalizes On Influencer MarketingSuper Bowl advertisers are pre-releasing ads to maximize exposure and recover their investments.Ferrara Candy Company's NERDS brand is using influencer marketing and a teaser featuring Addison Rae to generate high exposure.
How agencies are investing in influencers this Super BowlInfluencer marketing and commerce strategies are being used to maximize advertising dollars during the Super Bowl.Influencers of all tiers are participating in Super Bowl-related content, from starring in commercials to producing content for brands.
Super Bowl 2024: NERDS Ad Capitalizes On Influencer MarketingSuper Bowl advertisers are pre-releasing ads to maximize exposure and recover their investments.Ferrara Candy Company's NERDS brand is using influencer marketing and a teaser featuring Addison Rae to generate high exposure.
How agencies are investing in influencers this Super BowlInfluencer marketing and commerce strategies are being used to maximize advertising dollars during the Super Bowl.Influencers of all tiers are participating in Super Bowl-related content, from starring in commercials to producing content for brands.
How to Make Noise During Advertising's Biggest DayUnderstanding the NFL's trademark limitations for Super Bowl advertising is crucial for brands.Creating reactive content in real time during the Super Bowl can lead to the best creative.
Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super BowlMarketers are using Las Vegas as a backdrop for their Super Bowl advertising efforts.Brands are utilizing landmarks, experiential events, and the Sphere to create buzz around their campaigns.
Why it's getting harder for Super Bowl commercials to score with consumersBig Four automakers are not advertising in the Super Bowl, opting for more targeted marketing campaigns.Food and beverage brands dominate the Super Bowl advertising lineup, with new and perennial advertisers joining the roster.