#super-bowl-advertising

#super-bowl-advertising

Hellmann's is using shoppable CTV ad units on Roku for the first time after the Super Bowl, enhancing consumer engagement and immediate purchasing.

The strategy aims to extend the campaign's reach beyond game day, making use of celebrity star power for ongoing consumer interaction.

Rocket Companies is shifting its advertising strategy to a more emotional, community-driven approach with its Super Bowl 59 ad.

The evolution of corporate branding is tied to the shifting cultural norms and audience expectations seen during events like the Super Bowl.