"Dozens of advertisers are pulling out all the stops for Super Bowl 60, airing Sunday on NBC. They're hoping that audiences tuning in will remember their brand names as they stuff their ads with celebrities ranging from Kendall Jenner (Fanatics Sportsbook) to George Clooney (Grubhub), tried-and-true ad icons like the Budweiser Clydesdales, and nostalgia for well-known movie properties such as "Jurassic Park" ( Comcast Xfinity)."
"Each year Super Bowl ads offer a snapshot of the American mood - as well as which industries are flush with cash that particular year: from the "Dot-Com Bowl" of 2000 to the "Crypto Bowl" of 2022. This year's trends include AI and tech companies showing off the new technology, health and telehealth companies advertising weight loss drugs and medical tests, and well-known brands tugging at the heartstrings."
Dozens of advertisers are staging high-profile commercials for Super Bowl 60 on NBC, using celebrities, legacy ad icons and entertainment nostalgia to make brands memorable. Ads reflect the national mood and which industries have marketing budgets, with past eras labeled the "Dot-Com Bowl" and "Crypto Bowl." Current trends include AI and tech demonstrations, health and telehealth promotions for weight-loss drugs and medical tests, and emotionally driven spots from familiar brands. Because of heavy news headlines, most brands are expected to favor light, escapist tones over dark or divisive messaging. Record viewership and the scarcity of mass-reach live events drive intense demand for ad space.
Read at Fortune
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