#celebrity-endorsements

#celebrity-endorsements

Celebrity has long been a staple of B2C advertising, but in B2B, it's historically been treated as nothing more than a huge flex. Too often, an A-list name signals budget more than insight. When it's misaligned, the backlash can outweigh the buzz. Look no further than the ire Salesforce received in 2023 for paying Matthew McConaughey millions while simultaneously laying off thousands of employees.

I thought: holy fuck, there's been a mistake, the 31-year-old author laughs.

At $8 million for a 30-second Super Bowl spot, celebrities are expected to maintain their monopoly on Big Game commercials this year, keeping influencers and creators in the wing for social and experiential campaigns. "It's just viewership demographics. You cast a really wide net of people watching it, and you want as many people as possible to recognize the person you're putting on the screen," said Jerry Hoak, chief creative officer at The Martin Agency.

The payout the richest influencers earn for a single post on Instagram is staggering - often rivaling the price of a luxury home or what many people earn over a lifetime. And leading brands with big marketing budgets are more than willing to pay the fee to gain access to their millions of followers and high engagement levels reported by the site's metrics, while influencers become the face of their brand.

It's not entirely new, but I think where the novelty comes in is that over the last decade, maybe a little bit more than that, the meaning of the athlete brand has really expanded,

When Quentin Tarantino insulted Paul Dano's acting abilities in There Will Be Blood, he inadvertently assembled the Avengers of Hollywood stars who have Dano's back. On The Bret Easton Ellis Podcast, Tarantino said Dano's acting was "a giant flaw" in the Oscar-nominated movie and that he was the "weakest" actor in SAG. Not every director agrees.

Women are just underserved in being targeted as gamers, generally, from an advertising lens,

At the end of August, tennis star Serena Williams advertised a new weight-loss drug. The slogan, in Williams's voice, was: They say GLP-1a drug that mimics a hormone that regulates blood sugar, appetite, and slows digestionis a shortcut to weight loss, but it's not. It's science. Interestingly, Serena Williams's husband is an investor and member of the board of Ro, the healthcare company that offers it.

Celebrities are just like you and me. They enjoy some video games, just like the rest of us. And back in 2002, Sony was thrilled that so many famous people really enjoyed playing the PlayStation 2. Sony was so excited, in fact, that the PlayStation maker compiled a large list of "celebrity testimonies" and shared it with the press via the company's 2002 E3 Press Kit. And thankfully, as spotted by Devolver Digital PR manager Andy Kelly, someone all the way back in 2016 uploaded this press kit to the Internet Archive. Now we can all enjoy it.

Trump made accusations against Democratic celebrities, alleging illegal payments for endorsements during the 2024 election. He called for prosecutions based on these allegations, which lack evidence.

Carl's Jr. is celebrating its 84th birthday by offering rewards members Double Cheeseburgers for 84 cents on July 17, reflecting the chain's long-standing presence since 1941.

Swansea City pulled off a significant achievement by having Snoop Dogg reveal their 2025-26 home kit, enhancing the club's global branding efforts.

Salt-cured eggs are experiencing a surge in popularity in the U.S., influenced by social media trends and celebrity endorsements, despite their long-standing history in Asian cuisine.

The Lounger Lift Slip-ons from Allbirds are stylish, lightweight, and cushioned shoes perfect for travel, providing comfort and ease during walking and airport transit.

The Lyma Laser is a FDA-cleared portable cold-laser device designed for convenient at-home skin care, promising to treat various skin concerns without invasive methods.

With over 15 years in the business, MindStir Media garners attention for its celebrity partnerships and A+ BBB rating, aiming to legitimize the self-publishing journey.

The plaintiffs failed to adequately plead causation and plausibly argue Defendants' knowledge of FTX fraud, as stated by Judge K. Michael Moore.

These feel amazing and make such a difference in your skin," the latter "RHOBH" star said in a recent Amazon livestream.