#celebrity-endorsements

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Fast Company
2 weeks ago
Marketing

Why Supercell blended Hollywood with TikTok to launch 'Squad Busters'

Supercell launches Squad Busters with star-studded ads to combat stagnant growth and engage wider audience. [ more ]
www.theguardian.com
3 weeks ago
Left-wing politics

De Niro, Clooney Chuck Norris? Biden and Trump seek star power for election boost

Celebrities are playing a crucial role in American politics, with their endorsements and involvement becoming increasingly important. [ more ]
Fast Company
4 weeks ago
Marketing

Martin Scorsese and Timothee Chalamet teamed up for Chanel, and it's a near perfect ad

Timothée Chalamet stars in a gritty Chanel ad directed by Martin Scorsese, exploring the journey of a tortured artist in search of self-realization. [ more ]
#advertising
Skift
2 months ago
Marketing

India's Cleartrip Taps Cricket Star Dhoni as Brand Ambassador

Cleartrip signs MS Dhoni as brand ambassador
Celebrity endorsements are influential in the advertising landscape [ more ]
Nieman Lab
6 months ago
Media industry

Celebrities will endorse publishers (and get paid for it)

Publishers may start working with celebrities to sell subscriptions and increase awareness, potentially through paid partnerships.
Such partnerships may be uncomfortable territory for newsrooms, as they blur the lines between journalism and advertising. [ more ]
Skift
2 months ago
Marketing

India's Cleartrip Taps Cricket Star Dhoni as Brand Ambassador

Cleartrip signs MS Dhoni as brand ambassador
Celebrity endorsements are influential in the advertising landscape [ more ]
Nieman Lab
6 months ago
Media industry

Celebrities will endorse publishers (and get paid for it)

Publishers may start working with celebrities to sell subscriptions and increase awareness, potentially through paid partnerships.
Such partnerships may be uncomfortable territory for newsrooms, as they blur the lines between journalism and advertising. [ more ]
moreadvertising
Entrepreneur
2 months ago
Marketing

Use This Effective Strategy to Secure Celebrity Endorsements | Entrepreneur

Celebrity endorsements can boost brand visibility and appeal.
Gifting suites provide direct access to celebrities and offer media coverage opportunities. [ more ]
Coindesk
3 months ago
Cryptocurrency

Rapper Drake Posts Michael Saylor's Bitcoin Video To His 146M Instagram Followers

Drake shared Michael Saylor's clip on bitcoin with 146 million followers.
Celebrity endorsements like Drake's could influence retail investors in the digital assets market. [ more ]
ABC7 San Francisco
3 months ago
LA food

Freeform's Chrissy & Dave Dine Out Features Little Ethiopia's Meals by Genet

Featuring on a popular food show can significantly boost a restaurant's visibility and success.
Family-run restaurants like Meals by Genet can benefit from celebrity endorsements and appearances. [ more ]
#scams
USA TODAY
3 months ago
Digital life

Real products, fake endorsements: Why experts say AI-generated ads will get tougher to spot

MrBeast's likeness was replicated using AI in a deepfake video without his permission.
The rise of deepfake advertising poses a serious problem as scammers can create realistic fake celebrity endorsements. [ more ]
Deseret News
5 months ago
Artificial intelligence

AI-generated Taylor Swift ad sweeps the internet as celebrity deepfakes become more common

Taylor Swift AI deepfake scam circulating online using her likeness and voice to endorse cookware.
Celebrity deepfake scams are becoming more common, prompting warnings from organizations like the Better Business Bureau. [ more ]
USA TODAY
3 months ago
Digital life

Real products, fake endorsements: Why experts say AI-generated ads will get tougher to spot

MrBeast's likeness was replicated using AI in a deepfake video without his permission.
The rise of deepfake advertising poses a serious problem as scammers can create realistic fake celebrity endorsements. [ more ]
Deseret News
5 months ago
Artificial intelligence

AI-generated Taylor Swift ad sweeps the internet as celebrity deepfakes become more common

Taylor Swift AI deepfake scam circulating online using her likeness and voice to endorse cookware.
Celebrity deepfake scams are becoming more common, prompting warnings from organizations like the Better Business Bureau. [ more ]
morescams
New York Post
4 months ago
Marketing

Ozempic, weight-loss drugs target angry body-positive influencers for marketing: 'F-k all the way off!'

Body positive creators are being inundated with marketing emails from wellness companies offering weight-loss medication.
The popularity of celebrity-touted weight-loss injectables has led to an increase in demand and the spread of dangerous counterfeit versions. [ more ]
The Drum
4 months ago
Marketing

A brand 'Travis'ty in the making: what marketers miss when it comes to celeb endorsement

Brands should exercise caution when jumping on the celebrity endorsement bandwagon
Travis Kelce has become an extremely over-exposed celebrity endorser [ more ]
Who What Wear
4 months ago
Fashion & style

I'm a Jewelry Expert-5 Trends You're Going to See Everywhere in 2024

Pia Mance turned her late grandmother's vintage jewelry into a multimillion-dollar empire with Heaven Mayhem.
Heaven Mayhem has gained popularity through celebrity endorsements and social media exposure. [ more ]
Adweek
4 months ago
Marketing

Boardroom Pins Its Profitability to a Star-Studded Experiential Strategy

Sports and media publisher Boardroom is projected to generate eight-figure revenue and achieve profitability in 2024.
Boardroom leverages the connections of its founder, Rich Kleiman, who is the business partner of NBA superstar Kevin Durant, to secure advertising deals and brand partnerships. [ more ]
www.nytimes.com
5 months ago
New York City

Can Mike Tyson Become a Heavyweight in the New York Marijuana Industry?

Mike Tyson is entering the cannabis industry by selling his Tyson 2.0 line in New York.
Tyson's cannabis brand is already popular in California and has sold over $40,000 in a few hours in New York. [ more ]
BuzzFeed
6 months ago
Wellness

Oprah Revealed That She Uses Weight Loss Drugs - Here's Why How She Talks About "Obesity" Can Be Damaging

Oprah admitted using weight-loss drugs and discussed her changing attitude towards them, clarifying that they are not the 'easy way out.'
Weight loss drugs may have side effects and may not work for everyone, and the idea that they are a miracle solution is misleading. [ more ]
Bustle
12 hours ago
Marketing

Hailey Bieber Flaunted Her Baby Bump To Promote Rhode Lip Gloss & It's Iconic

Stylish moms-to-be are incorporating their pregnant bellies in brand campaigns, as seen with Hailey Bieber for Rhode Beauty. [ more ]
Nature
1 day ago
Data science

Unique attributes of official endorsers in destination marketing - Scientific Reports

Official endorsements for tourist destinations gain traction in China post-COVID-19, resembling celebrity endorsements and bolstering trust and security for travelers. [ more ]
www.mediaite.com
2 days ago
Left-wing politics

Trump VP Hopeful Invites Taylor Swift To Join The Campaign And Support President Trump' On CNN

Former President Donald Trump might welcome Taylor Swift's support and has invited her to join the campaign. [ more ]
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