Martin Scorsese and Timothee Chalamet teamed up for Chanel, and it's a near perfect ad
Timothée Chalamet stars in a gritty Chanel ad directed by Martin Scorsese, exploring the journey of a tortured artist in search of self-realization. [ more ]
Boardroom Pins Its Profitability to a Star-Studded Experiential Strategy
Sports and media publisher Boardroom is projected to generate eight-figure revenue and achieve profitability in 2024.
Boardroom leverages the connections of its founder, Rich Kleiman, who is the business partner of NBA superstar Kevin Durant, to secure advertising deals and brand partnerships. [ more ]
Unique attributes of official endorsers in destination marketing - Scientific Reports
Official endorsements for tourist destinations gain traction in China post-COVID-19, resembling celebrity endorsements and bolstering trust and security for travelers. [ more ]