"BODYARMOR is about being better every day, that's exactly what I try to do. Our messaging aligns perfectly."
"The campaign highlights the power of making better choices, showcasing the connection between healthy living and peak performance."
Gatorade's iconic 1991 ad campaign featuring Michael Jordan shaped the sports drink industry by creating a lasting legacy. However, BODYARMOR is now challenging Gatorade's dominance with its 'Choose Better' campaign, which features prominent athletes like Joe Burrow and Sabrina Ionescu. This campaign emphasizes making healthier lifestyle choices and showcases the link between nutrition and athletic performance. By focusing on authenticity and engaging top athletes, BODYARMOR seeks to redefine sports marketing and claim its stake in a now crowded market.
Read at Entrepreneur
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