#sports-drinks

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#hydration #gatorade #wellness #consumer-trends #pepsico #bodyarmor #powerade #electrolytes #coca-cola
#gatorade
fromwww.cbc.ca
4 days ago
Health

Gatorade was the first sports drink. Now, the company behind it is targeting non-athletes | CBC News

fromwww.cbc.ca
4 days ago
Health

Gatorade was the first sports drink. Now, the company behind it is targeting non-athletes | CBC News

more#gatorade
Marketing tech
fromExchangewire
1 week ago

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.
#powerade
more#powerade
Food & drink
fromTasting Table
8 months ago

Coconut Water Vs Sports Drinks: Which Is Better For Hydration? - Tasting Table

Coconut water and sports drinks hydrate similarly, but coconut water has more potassium, fewer artificial flavors, and is easier to consume.
US news
fromwww.npr.org
8 months ago

What's the deal with electrolyte drinks do you need them to stay hydrated?

Electrolyte supplements are unnecessary for most people; water and a balanced diet are enough.
Washington Capitals
fromRMNB
10 months ago

Russian state official believes Alex Ovechkin can help bring beer back into country's stadiums after 20-year ban

Ovechkin's celebrations have sparked discussions in Russia about legalizing beer sales at sports events.
Media industry
fromEntrepreneur
11 months ago

Time for a New Look? 5 Lessons From BODYARMOR's Rebrand | Entrepreneur

BODYARMOR's rebranding highlights the importance of updating brand identity without waiting for a crisis.
LA Clippers
fromEntrepreneur
1 year ago

Inside BODYARMOR's 'Choose Better' Rebrand - and the Star Athletes Powering It | Entrepreneur

Gatorade's 1991 campaign was iconic; now BODYARMOR's 'Choose Better' campaign targets the next generation of athletes.
Media industry
fromFast Company
1 year ago

Bodyarmor unveils bold new look and ad campaign to take on Gatorade

Bodyarmor launches its biggest packaging makeover after 15 years, reflecting evolving consumer preferences and increasing competition in the sports drink market.
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