fromEntrepreneur2 weeks agoMedia industryTime for a New Look? 5 Lessons From BODYARMOR's Rebrand | EntrepreneurBODYARMOR's rebranding highlights the importance of updating brand identity without waiting for a crisis.
LA ClippersfromEntrepreneur3 weeks agoInside BODYARMOR's 'Choose Better' Rebrand - and the Star Athletes Powering It | EntrepreneurGatorade's 1991 campaign was iconic; now BODYARMOR's 'Choose Better' campaign targets the next generation of athletes.
fromFast Company3 weeks agoMedia industryBodyarmor unveils bold new look and ad campaign to take on GatoradeBodyarmor launches its biggest packaging makeover after 15 years, reflecting evolving consumer preferences and increasing competition in the sports drink market.
fromInsideHook1 month agoFood & drinkThe Best Sports Drink Alternatives to GatoradeGatorade's primary appeal is its taste and sugar content, not its electrolyte replacement effectiveness.