Rhasheda Boyd Proves The Power Of A Career PivotCareer paths can lead to unexpected yet rewarding opportunities, as evidenced by Rhasheda Boyd's journey from engineering to marketing.
Global Taste, Local Twist: Mark Kirkham's Vision for PepsiCoPepsiCo enhances consumer engagement through AI while maintaining brand relevance and balancing global consistency with local adaptation.
'Years of consistency' gives Pepsi legitimacy in culture, says marketing chiefPepsiCo emphasizes delivering experiences that connect with consumer passions and interests, rather than just selling products.
How Kraft Heinz's new CMO Todd Kaplan is defending creativity in the age of dataKaplan prioritizes creativity and brand engagement over pure data-driven marketing, maintaining a strong brand presence in a fragmented media world.
These Pepsi x Shaq sneakers have a ridiculous hidden featurePepsi collaborated with Shaquille O'Neal to create custom sneakers with a hidden compartment for Pepsi Mini cans.Pepsi's unique campaign targeting sneakerheads showcases their innovative marketing strategies.
Rhasheda Boyd Proves The Power Of A Career PivotCareer paths can lead to unexpected yet rewarding opportunities, as evidenced by Rhasheda Boyd's journey from engineering to marketing.
Global Taste, Local Twist: Mark Kirkham's Vision for PepsiCoPepsiCo enhances consumer engagement through AI while maintaining brand relevance and balancing global consistency with local adaptation.
'Years of consistency' gives Pepsi legitimacy in culture, says marketing chiefPepsiCo emphasizes delivering experiences that connect with consumer passions and interests, rather than just selling products.
How Kraft Heinz's new CMO Todd Kaplan is defending creativity in the age of dataKaplan prioritizes creativity and brand engagement over pure data-driven marketing, maintaining a strong brand presence in a fragmented media world.
These Pepsi x Shaq sneakers have a ridiculous hidden featurePepsi collaborated with Shaquille O'Neal to create custom sneakers with a hidden compartment for Pepsi Mini cans.Pepsi's unique campaign targeting sneakerheads showcases their innovative marketing strategies.
Could PEP Stock Drop 13% After Feb. 4?Investors are reacting to a pause on tariffs and awaiting Pepsi's earnings report amid significant stock fluctuations.Despite a 25% decline in stock, Pepsi's long-term potential remains intact as it prepares for its earnings announcement.
PepsiCo Adding Healthier Snacks as Its North American Sales DipPepsiCo is adapting to changing consumer preferences by introducing healthier snack options amid inflation challenges.
PepsiCo's Q4 profits dropped, signaling a shift in the way Americans snackPepsiCo is addressing declining U.S. demand for snacks by prioritizing affordability and healthier products, anticipating a turnaround in 2024.
PepsiCo Adding Healthier Snacks as Its North American Sales DipPepsiCo is adapting to changing consumer preferences by introducing healthier snack options amid inflation challenges.
PepsiCo's Q4 profits dropped, signaling a shift in the way Americans snackPepsiCo is addressing declining U.S. demand for snacks by prioritizing affordability and healthier products, anticipating a turnaround in 2024.
Minecraft Movie Gets Square Doritos And Chips That Taste Like CreepersDoritos releases Minecraft-themed square chips and flavors, enhancing their gaming promotions. These items are set to be a permanent addition to their lineup.
Pepsi sued by federal regulators for giving Walmart preferential soft-drink pricingPepsiCo is being sued by the FTC for allegedly giving Walmart preferential pricing, violating anti-discrimination laws.
Pepsi sued by federal regulators for giving Walmart preferential soft-drink pricingFTC is suing PepsiCo for illegal price discrimination against competitors, allegedly giving Walmart more favorable pricing.PepsiCo denies the allegations, claiming their practices align with industry norms.
The Huge Lawsuit That Could Affect Pepsi And Walmart: What You Need To Know - Tasting TablePepsiCo faces a lawsuit from the FTC accusing it of price discrimination against smaller retailers by offering special pricing to Walmart.
Pepsi sued by federal regulators for giving Walmart preferential soft-drink pricingPepsiCo is being sued by the FTC for allegedly giving Walmart preferential pricing, violating anti-discrimination laws.
Pepsi sued by federal regulators for giving Walmart preferential soft-drink pricingFTC is suing PepsiCo for illegal price discrimination against competitors, allegedly giving Walmart more favorable pricing.PepsiCo denies the allegations, claiming their practices align with industry norms.
The Huge Lawsuit That Could Affect Pepsi And Walmart: What You Need To Know - Tasting TablePepsiCo faces a lawsuit from the FTC accusing it of price discrimination against smaller retailers by offering special pricing to Walmart.
Walkers releases new limited edition crisps - but you'll have to be quickWalkers has introduced Extra Flamin' Hot crisps to its core range for a limited time, emphasizing excitement and flavor innovation.
I tried every Celsius energy-drink flavor I could find and ranked them from worst to best. One clearly blew the others away.Celsius energy drinks have gained popularity due to a strategic partnership with PepsiCo.
"Lively, buzzy and spirited": Rockstar rebrand ditches traditional energy drink aestheticsEnergy drink brand Rockstar, part of PepsiCo, has unveiled a fun new look centered around the 'Press Play' platform.The new branding aims to appeal to a more diverse and modern audience by celebrating decisive moments and embracing new experiences.
I tried every Celsius energy-drink flavor I could find and ranked them from worst to best. One clearly blew the others away.Celsius energy drinks have gained popularity due to a strategic partnership with PepsiCo.
"Lively, buzzy and spirited": Rockstar rebrand ditches traditional energy drink aestheticsEnergy drink brand Rockstar, part of PepsiCo, has unveiled a fun new look centered around the 'Press Play' platform.The new branding aims to appeal to a more diverse and modern audience by celebrating decisive moments and embracing new experiences.
Subway's shift to Pepsi drinks overcomes franchisee oppositionSubway will switch to PepsiCo beverages after franchisee group withdrew opposition, signaling a significant agreement shift for the chain.
Subway's shift to Pepsi drinks overcomes franchisee oppositionSubway will switch from Coca-Cola to PepsiCo for its beverages starting January 1, 2024, following franchisee approval.
Subway's shift to Pepsi drinks overcomes franchisee oppositionSubway will switch to PepsiCo beverages after a key franchisee group lifted opposition, indicating a shift in beverage suppliers.
Subway's shift to Pepsi drinks overcomes franchisee oppositionSubway will switch to PepsiCo beverages after franchisee group withdrew opposition, signaling a significant agreement shift for the chain.
Subway's shift to Pepsi drinks overcomes franchisee oppositionSubway will switch from Coca-Cola to PepsiCo for its beverages starting January 1, 2024, following franchisee approval.
Subway's shift to Pepsi drinks overcomes franchisee oppositionSubway will switch to PepsiCo beverages after a key franchisee group lifted opposition, indicating a shift in beverage suppliers.
An 'anti-marketing' marketing channel for Gen ZThe FLVR TikTok channel rapidly gained popularity by catering to Gen Z's preferences and avoiding traditional push marketing tactics.
How PepsiCo created FLVR, the most popular food channel on TikTokPepsiCo Foods transformed its strategy to align snacks with meal preparation, catering to evolving consumer preferences during the pandemic.
An 'anti-marketing' marketing channel for Gen ZThe FLVR TikTok channel rapidly gained popularity by catering to Gen Z's preferences and avoiding traditional push marketing tactics.
How PepsiCo created FLVR, the most popular food channel on TikTokPepsiCo Foods transformed its strategy to align snacks with meal preparation, catering to evolving consumer preferences during the pandemic.
Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam WarnerPepsiCo is enhancing its advertising strategy by partnering with 'EA Sports FC', entering mobile gaming with Gatorade branding, capturing a broader audience.
PepsiCo can be sued over Gatorade protein bars' marketing, judge rulesThe federal judge allowed a lawsuit against PepsiCo over misleading marketing of Gatorade protein bars, which are higher in sugar than protein and typical candy bars.
Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam WarnerPepsiCo is enhancing its advertising strategy by partnering with 'EA Sports FC', entering mobile gaming with Gatorade branding, capturing a broader audience.
PepsiCo can be sued over Gatorade protein bars' marketing, judge rulesThe federal judge allowed a lawsuit against PepsiCo over misleading marketing of Gatorade protein bars, which are higher in sugar than protein and typical candy bars.
The surprising way this potato chip factory slashed its emissionsKraftblock's technology has the potential to drastically reduce greenhouse gas emissions by enabling factories to switch from gas to renewable electricity for heating.
PepsiCo is betting $1 billion on tortilla chips as a 'healthier' snackPepsiCo's acquisition of Siete Foods for $1.2 billion reflects the growing consumer demand for healthier, grain-free food options.
How PepsiCo foods expanded into mealtimes with food entertainmentPepsiCo Foods US is evolving from a 'Snack Company' to a 'Food Company' in response to changing consumer food habits post-pandemic.
PepsiCo is betting $1 billion on tortilla chips as a 'healthier' snackPepsiCo's acquisition of Siete Foods for $1.2 billion reflects the growing consumer demand for healthier, grain-free food options.
How PepsiCo foods expanded into mealtimes with food entertainmentPepsiCo Foods US is evolving from a 'Snack Company' to a 'Food Company' in response to changing consumer food habits post-pandemic.
Coca-Cola and Pepsi, two of the world's top plastic polluters, just got slapped with a lawsuit alleging exaggerated recycling claims and downplayed health effectsLos Angeles County is suing Pepsi and Coca-Cola for misleading the public about plastic recyclability and the environmental impacts of their products.
Muslim countries' local sodas see boost amid Coke and Pepsi boycott over Gaza | CBC NewsCoca-Cola and PepsiCo face declining sales in Muslim-majority countries due to boycotts linked to their perceived association with America and Israel.
Coca-Cola and Pepsi, two of the world's top plastic polluters, just got slapped with a lawsuit alleging exaggerated recycling claims and downplayed health effectsLos Angeles County is suing Pepsi and Coca-Cola for misleading the public about plastic recyclability and the environmental impacts of their products.
Muslim countries' local sodas see boost amid Coke and Pepsi boycott over Gaza | CBC NewsCoca-Cola and PepsiCo face declining sales in Muslim-majority countries due to boycotts linked to their perceived association with America and Israel.
Smithsonian's National Museum of the American Latino gets $2m donation from PepsiCoPepsiCo's $2m donation supports the National Museum of the American Latino's planning and construction, emphasizing recognition of US Latino contributions.
PepsiCo and Pensole Lewis College Celebrate Black Creative Talent in Detroit | stupidDOPEPepsiCo and Pensole Lewis College collaborate to empower Black creatives, spotlighting Detroit's design heritage and future talent.
PepsiCo is giving shoppers a break on chips after years of snackflationPepsiCo is increasing chip pack sizes to attract shoppers amid inflation concerns and declining snack revenue.
A top Pepsi exec says he organizes every hour of his day in a color-coded pie chart and audits it to ensure he's efficientRam Krishnan, CEO of PepsiCo North America, uses a color-coded pie chart to intentionally manage his time across five key priorities, auditing regularly for balance.
PepsiCo is giving shoppers a break on chips after years of snackflationPepsiCo is increasing chip pack sizes to attract shoppers amid inflation concerns and declining snack revenue.
A top Pepsi exec says he organizes every hour of his day in a color-coded pie chart and audits it to ensure he's efficientRam Krishnan, CEO of PepsiCo North America, uses a color-coded pie chart to intentionally manage his time across five key priorities, auditing regularly for balance.
Meet Fidel: Through Education and Dedication, this PepsiCo Leader is advancing his career and opening doors for othersFidel's story illustrates the transformative impact of education and community support on personal and professional growth.
PepsiCo North America CEO makes a color-coded pie chart of his waking hours to help him lead $27bn beverage divisionKrishnan uses color-coded time management to balance professional and personal growth.
Tesla Semi fleet real-world observations shared by PepsiCoThe Tesla Semi is significantly lowering operating costs for PepsiCo through enhanced efficiency and effective use of common components.Tesla Semi's adoption in PepsiCo's fleets has been positively received by truck drivers, signaling a cultural shift away from diesel.
Tesla Semi production seems to be hitting its strideTesla Semi production is ramping up significantly with new units ready for customers like PepsiCo as a dedicated production facility is being built.
Tesla Semi fleet real-world observations shared by PepsiCoThe Tesla Semi is significantly lowering operating costs for PepsiCo through enhanced efficiency and effective use of common components.Tesla Semi's adoption in PepsiCo's fleets has been positively received by truck drivers, signaling a cultural shift away from diesel.
Tesla Semi production seems to be hitting its strideTesla Semi production is ramping up significantly with new units ready for customers like PepsiCo as a dedicated production facility is being built.
New Yorkers will be the first to try DRIPS by Pepsi this month | amNewYorkPepsiCo is launching DRIPS by Pepsi in NYC, featuring crafted beverages appealing to Gen Z's desire for innovative flavors and unique combinations.
Taco Bell comes out with Baja Blast Gelato; how to get itMountain Dew Baja Blast Gelato is a limited-time dessert exclusively for Taco Bell Rewards Members, featuring a citrus lime flavor and low calories.
Taco Bell comes out with Baja Blast Gelato; how to get itMountain Dew Baja Blast Gelato is exclusive to Taco Bell Rewards Members and is available for a limited time.
Taco Bell comes out with Baja Blast Gelato; how to get itMountain Dew Baja Blast Gelato is a limited-time dessert exclusively for Taco Bell Rewards Members, featuring a citrus lime flavor and low calories.
Taco Bell comes out with Baja Blast Gelato; how to get itMountain Dew Baja Blast Gelato is exclusive to Taco Bell Rewards Members and is available for a limited time.
Tesla Semi exec Dan Priestley to attend 2024 IAA Transportation eventTesla's Dan Priestley will speak at the 2024 IAA Transportation trade show, sharing insights on the Tesla Semi and partnerships with companies like PepsiCo.
PepsiCo shares photo of freshly delivered Tesla Semi truck unitsPepsiCo received five new Tesla Semi units painted white for its fleet, supported by Megachargers and batteries.Electrification of PepsiCo's fleet is a core sustainability effort with benefits for the planet, business, and communities.
Tesla Semi exec Dan Priestley to attend 2024 IAA Transportation eventTesla's Dan Priestley will speak at the 2024 IAA Transportation trade show, sharing insights on the Tesla Semi and partnerships with companies like PepsiCo.
PepsiCo shares photo of freshly delivered Tesla Semi truck unitsPepsiCo received five new Tesla Semi units painted white for its fleet, supported by Megachargers and batteries.Electrification of PepsiCo's fleet is a core sustainability effort with benefits for the planet, business, and communities.
3 Dividend Stocks Retirees and Yield Lovers Should OwnInvestors are advised to focus on defensive dividend stocks in light of economic uncertainty.
PepsiCo is using robotics and AI-powered crop planning to transform its supply chainPepsiCo is two-thirds through revamping its supply chain, investing in AI and automation for efficiency and profitability.
Ex-janitor sues Frito-Lay over Flamin' Hot Cheetos origin storyRichard Montañez alleges defamation by Frito-Lay in the creation of Flamin' Hot Cheetos.
PepsiCo se lanza a la conquista del consumidor multicultural con las galletas Marias de Gamesa favoritas en MexicoGamesa's Marías cookies are widely popular in Mexico and the US, symbolizing a nostalgic connection for Hispanic consumers
Gap Names PepsiCo Exec as Global Chief Marketing OfficerGap appoints Fabiola Torres as global CMO, a new role overseeing brand marketing, creative, store experience. Torres brings extensive experience from PepsiCo, Nike, and Apple.
PepsiCo wants to remain a 'driver of culture' as it turns to influencers and activations amid rebrandPepsiCo is focusing on cultural connections to boost beverage sales and household penetration.
15 years after the worst rebrand in history, Tropicana is trying againTropicana's 2009 rebranding disaster led to significant financial losses, but their new 2024 rebranding attempt appears more promising and respectful of the brand's existing identity.