PepsiCo has fully acquired Poppi for $1.95 billion, marking its entry into the prebiotic soda market amid projected growth for functional beverages, expected to reach $62 billion by 2027. Ram Krishnan, CEO of PepsiCo Beverages U.S., highlighted Poppiâs strong consumer engagement and unique positioning as key reasons for the acquisition. Poppi's marketing success, particularly its efforts to connect with Gen Z and millennials through social media and the recent launch of Alpine Blast, exemplifies their community-first strategy. Additionally, Poppi is venturing into gaming, aligning its brand with popular culture and consumer interactions.
PepsiCo's acquisition of Poppi signals its commitment to the prebiotic soda market, targeting growth in a functional beverage category projected to reach $62 billion by 2027.
As a digital-first brand, Poppi's marketing approach has successfully engaged Gen Z and millennials through viral campaigns and innovative product launches like Alpine Blast.
Poppi's foray into gaming with its Alpine Blast flavor reflects a strategic effort to connect with consumers, leveraging gaming culture's influence in the beverage market.
PepsiCo believes Poppi's community-oriented marketing and differentiated positioning will enhance its portfolio, suggesting an exciting future for both brands in the beverage landscape.
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