"The move comes after consumers complained the chips were too pricey. "Our customers . . . have been honest with us about how rising everyday costs are making their daily decisions harder. Message received," PepsiCo said in a statement. "Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can," PepsiCo Foods U.S. CEO Rachel Ferdinando added."
"The new discounted prices roll out this week, ahead of this Sunday's big game, one of the biggest days for snack purchases. PepsiCo said supermarkets and other retailers ultimately set the prices for the chips, so the savings that shoppers see will depend on the store. And no, you're not imagining it: Grocery prices have increased. In one year alone they jumped 2.7%, from August 2024 to August 2025; and they're up a reported 29% from 2020, according to the Federal Reserve Bank of St. Louis."
PepsiCo is lowering suggested retail prices on Doritos, Cheetos, Lay's, Tostitos and other snack brands by up to 15%, with discounts rolling out this week before the Super Bowl. The decision follows consumer complaints about high chip prices and aims to reduce pressure on shoppers, though actual savings will vary because supermarkets and retailers set final prices. Grocery prices rose 2.7% from August 2024 to August 2025 and about 29% since 2020, driven by inflation, weather events, supply-chain issues, and higher labor costs. PepsiCo previously raised prices—snacks by 1% and beverages by 7%—and is pursuing portfolio refinements including removal of artificial flavors and colors in some products.
Read at Fast Company
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