#product-reformulation

#product-reformulation

Member's Mark, the Sam's Club equivalent of Costco's Kirkland Signature in-store brand, announced back in 2022 that it was taking steps to eliminate over 40 ingredients that were considered "unwanted" by consumers. Changing long-running manufacturing processes and recipes takes time, and Sam's Club periodically released updates on its progress. Now the chain has announced that it has fully removed 100% of its targeted ingredients from its Member's Mark products.

In an official press release, Walmart revealed that it plans to eliminate synthetic dyes from all of its store-brand food labels, along with 30 other ingredients, some of which are already banned in other countries. The changes will affect the brands Great Value, Marketside, Freshness Guaranteed, and bettergoods, which are all Walmart-made products. The company does not mention any government policy by name, instead noting that the decision is in response to changing consumer preferences.

Walmart said Wednesday that it plans to remove synthetic food dyes and 30 other ingredients, including some preservatives, artificial sweeteners and fat substitutes, from its store brands sold in the United States by January 2027. The move announced by the the nation's largest retailer amounts to an acknowledgment that American consumers and the U.S. government under President Donald Trump are paying attention to what goes into packaged foods.