""Our research indicated consumers were seeking a more craveable smoked turkey sausage with less salt and a more premium look," said Ana Haynes, CPG brand manager for Butterball. "We applied our learnings to create a delicious product with less sodium that's juicy, has a robust, smoky flavor and looks great on the shelf." As summer comes to an end and the school year and tailgate season ramps up, Butterball's smoked turkey sausage is a great choice for an easy weeknight dinner or weekend gathering."
"Butterball, LLC, headquartered in Garner, North Carolina, is the best known and most loved* brand of turkey in the U.S. Bringing people together over wholesome homemade meals for more than 70 years, the company provides retail and foodservice products to customers in more than 30 countries. Butterball is committed to being an industry leader in quality, food safety and animal care and well-being, and was the first major turkey company to voluntarily achieve certification through American Humane Society."
Butterball introduced a rope smoked turkey sausage to replace its current smoked turkey sausage offering in U.S. grocery stores and international markets. The reformulation responds to consumer preferences for shape, taste and nutritional value, emphasizing a more premium appearance and reduced sodium. The new sausage is described as juicy with a robust smoky flavor, low in fat and versatile for grilling, sautéing or air frying. Product rollout on retailer shelves will continue through the end of the year, with availability searchable via Butterball's online product locator. Butterball operates in more than 30 countries, employs nearly 7,000 team members and holds voluntary American Humane certification.
Read at Food & Beverage Magazine
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