"When it comes to protein, packaged food and beverage brands have gotten increasingly creative about ways to pack more of the nutrient into their products. Now, a shift is underway. "Fiber will be the next protein," PepsiCo CEO Ramon Laguarta said during an earnings call Thursday. "Consumers are starting to understand that fiber is a benefit that they need," he added. "It's actually a deficiency in US consumers' diet.""
"Laguarta said the company is rolling out more offerings that contain fiber, including a reformulated Propel beverage that has electrolytes, protein, and fiber for users of GLP-1 medications. The snacking conglomerate introduced a prebiotic version of its traditional cola in July with three grams of fiber. The company said Thursday that it's developing a fiber-packed Starbucks Coffee + Protein line and adding fiber to items from its Quaker, Sun Chips, PopCorners, and Smartfood brands."
PepsiCo is increasing fiber content across multiple product lines and positioning fiber as a rising consumer priority. The company reformulated Propel to include electrolytes, protein, and fiber for GLP-1 medication users, launched a prebiotic cola with three grams of fiber, and is adding fiber to Starbucks Coffee + Protein, Quaker, Sun Chips, PopCorners, and Smartfood offerings. Executives point to widespread fiber deficiency among U.S. consumers and view fiber as a growth lever amid sluggish sales. Increased fiber intake can ease GLP-1 gastrointestinal side effects, aid digestion, and is associated with lower colon cancer risk.
Read at Business Insider
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