#dietary-fiber

#dietary-fiber

When it comes to protein, packaged food and beverage brands have gotten increasingly creative about ways to pack more of the nutrient into their products. Now, a shift is underway. "Fiber will be the next protein," PepsiCo CEO Ramon Laguarta said during an earnings call Thursday. "Consumers are starting to understand that fiber is a benefit that they need," he added. "It's actually a deficiency in US consumers' diet."

Ex-vegan turned carnivore Isabella Ma, better known to her nearly half a million followers on Instagram as @steakandbuttergal, has glowing skin and a flat stomach. She looks directly at the camera as she chomps down on an entire stick of butter. It's part of her high fat carnivore diet to which she attributes a whole host of health benefits, not least of which is the claim she literally never fart[s] any more and has a single scentless bowel movement a week.