"Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting. PepsiCo, which also makes Doritos, Cap'n Crunch cereal, Funyuns and Mountain Dew, announced in April that it would accelerate a planned shift to using natural colors in its foods and beverages. Around 40% of its U.S. products now contain synthetic dyes, according to the company."
"'We're not going to launch a product that the consumer's not going to enjoy,' said Chris Coleman, PepsiCo's senior director for food research and development in North America. 'We need to make sure the product is right.' Coleman said it can take two or three years to shift a product from an artificial color to a natural one. PepsiCo has to identify a natural ingredient that will have a stable shelf life and not change a product's flavor."
PepsiCo is accelerating a shift from synthetic to natural colors across its U.S. foods and beverages, with about 40% of U.S. products still containing artificial dyes. The transition is expected to take multiple years because natural alternatives require regulatory approval, stable shelf life, unchanged flavor, safe and reliable supply, and manufacturing and packaging adjustments. The company conducts expert and consumer testing on prototypes and must ensure formula compatibility with production lines. Tostitos and Lay's will offer naturally colored chips and tortilla products later this year, with naturally dyed dips slated for early next year. PepsiCo has not committed to a 2026 phase-out target.
Read at Los Angeles Times
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