"In an official press release, Walmart revealed that it plans to eliminate synthetic dyes from all of its store-brand food labels, along with 30 other ingredients, some of which are already banned in other countries. The changes will affect the brands Great Value, Marketside, Freshness Guaranteed, and bettergoods, which are all Walmart-made products. The company does not mention any government policy by name, instead noting that the decision is in response to changing consumer preferences."
"Additionally, Walmart claims that 90% of its private-label food is already free of synthetic dyes but that it is working with suppliers to get that to 100% by January 2027 "at the latest." This is a major development because Walmart is actually the largest grocery store chain in the United States and comes on the heels of similar announcements from big companies like PepsiCo and General Mills."
Walmart will eliminate synthetic dyes and 30 other additives from its store-brand food labels, affecting Great Value, Marketside, Freshness Guaranteed, and bettergoods. The company says 90% of its private-label food already lacks synthetic dyes and aims for 100% compliance by January 2027. The reformulation could touch over 1,000 products and may lead to some price changes while Walmart expresses commitment to keeping prices low. The move follows similar announcements from major food and beverage companies and aligns with growing consumer demand and broader industry shifts away from certain artificial colorings and additives.
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