"America's favorite snacks have long been associated with extensive lists of artificial ingredients, but that may be on the verge of changing, as one of the biggest names on your grocery store shelf, Lay's, is about to phase them out. This comes as a wave of activism around food additives like artificial coloring food dyes has been sweeping the country, putting pressure on companies to drop long-used synthetic and processed ingredients."
"Lay's notes that the changes will affect its entire core portfolio of products, including the Lay's, Lay's Baked, and Lay's Kettle Cooked brands, and that all future releases will be held to the same standard. In addition to those artificial ingredients, Lay's is also changing the recipe on some of its baked and kettle-cooked products to both lower the fat content and respond to consumer preferences around certain cooking oils."
Lay's will remove all artificial flavors and colors from artificial sources across its core Lay's, Lay's Baked, and Lay's Kettle Cooked portfolios by the end of 2025. The reformulation plan applies to all future product releases and follows growing activism against artificial food additives and dyes. Several baked and kettle-cooked recipes will be adjusted to lower fat and change cooking oils: Lay's Baked will switch from corn oil to olive oil, and the reduced-fat Lay's Kettle Cooked will replace a corn/canola/sunflower blend with avocado oil. A broad visual rebrand will highlight the use of real potatoes.
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