PepsiCo's recent $1.95 billion purchase of Poppi marks its entry into the burgeoning prebiotic soda market, expected to reach $62 billion by 2027. The deal highlights Poppi's rapid growth and strong consumer engagement, particularly among millennials and Gen Z through innovative marketing strategies, including viral TikTok campaigns. The launch of Poppi's new flavor, Alpine Blast, signifies their expansion into the gaming realm, aligning with longstanding cultural connections between soda and gaming. Pepsiâs CEO expresses excitement for leveraging Poppiâs momentum for future growth.
PepsiCo's acquisition of Poppi showcases its commitment to the functional beverage market, forecasting significant growth in a sector poised to reach $62 billion by 2027.
CEO Ram Krishnan emphasized Poppi's unique growth and strong consumer connection, marking it as an exciting addition to PepsiCoâs extensive beverage portfolio.
Poppiâs marketing strategy expertly engages Gen Z and millennials through viral campaigns and social media, underscoring the brand's community-first approach.
The launch of Alpine Blast into the gaming space reflects Poppiâs digital-first strategy, partnering with gaming platforms to connect with younger audiences.
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