#functional-beverages

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Health
fromwww.bbc.com
2 days ago

Drinks that make you chill - do they really do what it says on the tin?

Functional beverages promise relaxation and stress relief, but experts question their effectiveness despite popular consumer use.
fromFood & Beverage Magazine
3 weeks ago

ECRM Summer Sessions Day 2: Discovering the Next Wave of Food & Beverage Innovation - Food & Beverage Magazine

"We're seeing consumers demand more from their beverages than ever before. It's no longer enough to simply hydrate - today's consumer wants cognitive support, immune boosting, and targeted wellness benefits in every sip."
Food & drink
fromTasting Table
3 weeks ago

Pepsi Announces Debut Of New Soda Sweetened With Cane Sugar And Packed With Prebiotics - Tasting Table

Pepsi Prebiotic Cola will launch in early 2026, featuring cane sugar, prebiotic fiber, and no artificial sweeteners.
fromFood & Beverage Magazine
1 month ago

Sipping into the Future: The Hottest Drink Trends Making Waves in 2025

We've seen a 32% increase in non-alcoholic submissions to the Proof Awards compared to just two years ago. What's remarkable isn't just the quantity but the extraordinary quality and innovation we're witnessing in this category.
Food & drink
fromBusiness Matters
1 month ago

Leading creators Chris Williamson and James Smith raise $3.7M for Neutonic at $20M valuation

Neutronic raised $3.7 million in funding, valuing the company at $20 million to expand its mindful energy drink line.
#gut-health
more#gut-health
fromFood & Beverage Magazine
2 months ago

Hollywood Stunt Power Meets Functional Hydration: Tanoai Reed Partners with Last Shot

Hollywood stuntman Tanoai Reed teams with Last Shot for a premium hydration drink targeting high-performance consumers.
Growth hacking
fromFast Company
2 months ago

How Olipop CEO Ben Goodwin built a brand new kind of soda brand

Olipop's success reflects a cultural shift away from sugary sodas towards healthier beverage options, appealing especially to Gen Z and millennials.
Growth hacking
fromMarketing Dive
2 months ago

Inside Poppi's push into gaming as prebiotic soda marketing bubbles up

PepsiCo's acquisition of Poppi positions it strategically in the growing prebiotic soda market, tapping into millennial and Gen Z consumer trends.
fromForbes
2 months ago

OLIPOP's LA Pop-Up Is Instagram Bait-And That's The Point

It creates memorable experiences that deepen consumer engagement and amplify brand presence in an increasingly crowded marketplace.
Social media marketing
fromwww.mediaite.com
3 months ago

Bottle Raiders Announces First Annual Non-Alc Awards

Dan Abrams emphasized that the Zero Proof Choice Awards are set to celebrate innovations in non-alcoholic beverages, highlighting the fundamental shift in drinking habits.
Beer
fromFood & Beverage Magazine
3 months ago

A BREAKTHROUGH INNOVATION IN FUNCTIONAL WELLNESS LAUNCHES NATIONALLY

Erha is the first functional beverage brand to optimize wellness with super herbs and nutraceuticals, targeting digestion, stress, and allergies.
The brand merges ancient herbal medicine with modern science for impactful health solutions.
Startup companies
fromFast Company
3 months ago

Energy drink brand Alani Nu surpasses $1 billion in sales as the functional beverage craze keeps on soaring

Celsius Holdings' Alani Nu brand surpassed $1 billion in sales, highlighting lasting consumer demand for functional beverages.
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