Beverages that aim to promote relaxation are gaining popularity among busy consumers, with testimonials highlighting their soothing effects. Products like Trip and others claim to help manage stress. However, skepticism exists among health professionals who doubt the efficacy of the small supplement doses in these drinks. Advertisements promoting such drinks have even faced scrutiny for misleading claims. Sales of functional drinks have surged, reflecting a growing market interest, with significant increases in purchases across UK households.
Serena says, "These drinks aren't going to get rid of all my worries and anxieties, but if they give me a little boost - then I'll take it."
Lucy finds them really useful too, especially when she's feeling a bit overwhelmed. "If I get that low-level panic, then with a drink of Trip or something like it, I can bring it back round."
Nutritionists and dietitians are sceptical that the small amounts of supplements the drinks contain could really bring about that sense of zen.
The "functional beverage" market - that's drinks with additional health benefits - is booming, with British supermarkets seeing sales jump by 24.5% in the last 12 months.
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