Gut sodas, a new category of functional beverages, have emerged prominently in stores like Whole Foods and have attracted interest from major brands including Coca-Cola and PepsiCo. These drinks typically contain probiotics or prebiotics, and aim to improve digestive health. Although they are gaining visibility in health-focused retail environments, their presence is less pronounced in other outlets, indicating varied consumer interest. The American Medical Association emphasizes the impact of a healthy gut on overall wellbeing, aligning with the rise of gut sodas as alternatives to traditional sugary drinks.
"Fizzy, fruity, tangy, spicy, gutsy," proclaims the wording on a can of Culture Pop, highlighting the emerging appeal of gut sodas as functional beverages.
"Trust your gut!" says Cove Soda, emphasizing the trendy notion of beverages that possibly benefit gut health, appealing particularly to health-conscious consumers.
Gut sodas may contain probiotics or prebiotics and they may or may not contain sugar or sugar substitutes, suggesting a healthier alternative to traditional sodas.
The American Medical Association notes that maintaining a healthy gut is crucial for overall health, affecting digestion, metabolism, and immunity.
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