#soda-industry
#soda-industry

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How Olipop CEO Ben Goodwin built a brand new kind of soda brand

Olipop's success reflects a cultural shift away from sugary sodas towards healthier beverage options, appealing especially to Gen Z and millennials.

SF food

Olipop's success reflects a cultural shift away from sugary sodas towards healthier beverage options, appealing especially to Gen Z and millennials.

SF food

Modern marketing often feels unoriginal, as companies struggle to connect with consumers without losing authenticity.

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