Olipop is rapidly transforming the $60 billion soda industry with its prebiotic functional sodas, appealing to health-conscious consumers, especially Gen Z and millennials, who are moving away from sugary sodas. As industry giants like Coca Cola and PepsiCo respond to this trend, Olipop co-founder Ben Goodwin discusses the challenges of rapid growth and rising competition. The discussion also touches on the historical context of soda consumption in the U.S., outlining the transition from sugary to diet sodas and the emergence of a new category of functional beverages.
Olipop is transforming the $60 billion soda industry by introducing functional, prebiotic beverages that are appealing to health-conscious Gen Z and millennials.
The rise of Olipop indicates a significant shift away from traditional sugary sodas, making space for brands that promote healthier alternatives amidst growing competition.
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